Your SlideShare is downloading. ×

Hitachi eco friendly (i)


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Soluciones de almacenamiento Eco-friendly © 2008 Hitachi Data Systems Reduciendo los costes de Consumo, Espacio y Refrigeración Bilbao, 7 de mayo de 2008 Javier Orejón – Director de Marketing
  • 2. Certain statements found in this document may constitute "forward-looking statements" as defined in the U.S. Private Securities Litigation Reform Act of 1995. Such "forward-looking statements" reflect management's current views with respect to certain future events and financial performance and include any statement that does not directly relate to any historical or current fact. Words such as "anticipate," "believe," "expect," "estimate," "forecast," "intend," "plan," "project" and similar expressions which indicate future events and trends may identify "forward-looking statements." Such statements are based on currently available information and are subject to various risks and uncertainties that could cause actual results to differ materially from those projected or implied in the "forward-looking statements" and from historical trends. Certain "forward-looking statements" are based upon current assumptions of future events which may not prove to be accurate. Undue reliance should not be placed on "forward-looking statements," as such statements speak only as of the date of this document. Factors that could cause actual results to differ materially from those projected or implied in any "forward-looking statement" and from historical trends include, but are not limited to: fluctuations in product demand and industry capacity, particularly in the Information & Telecommunication Systems segment, Electronic Devices segment and Digital Media & Consumer Products segment; uncertainty as to Hitachi's ability to continue to develop and market products that incorporate new technology on a timely and cost-effective basis and to achieve market acceptance for such products; rapid technological change, particularly in the Information & Telecommunication Systems segment, Electronic Devices segment and Digital Media & Consumer Products segment; increasing commoditization of information technology products, and intensifying price competition in the market for such products, particularly in the Information & Telecommunication Systems segment, Electronic Devices segment 2© 2008 Hitachi Data Systems price competition in the market for such products, particularly in the Information & Telecommunication Systems segment, Electronic Devices segment and Digital Media & Consumer Products segment; fluctuations in rates of exchange for the yen and other currencies in which Hitachi makes significant sales or in which Hitachi's assets and liabilities are denominated, particularly between the yen and the U.S. dollar; uncertainty as to Hitachi's ability to implement measures to reduce the potential negative impact of fluctuations in product demand and/or exchange rates; general socio-economic and political conditions and the regulatory and trade environment of Hitachi's major markets, particularly, the United States, Japan and elsewhere in Asia, including, without limitation, a return to stagnation or deterioration of the Japanese economy, or direct or indirect restriction by other nations on imports; uncertainty as to Hitachi's access to, or ability to protect, certain intellectual property rights, particularly those related to electronics and data processing technologies; uncertainty as to the results of litigation and legal proceedings of which the Company, its subsidiaries or its equity method affiliates have become or may become parties; possibility of incurring expenses resulting from any defects in products or services of Hitachi; uncertainty as to the success of restructuring efforts to improve management efficiency and to strengthen competitiveness; uncertainty as to the success of alliances upon which Hitachi depends, some of which Hitachi may not control, with other corporations in the design and development of certain key products; uncertainty as to Hitachi's ability to access, or access on favorable terms, liquidity or long-term financing; and uncertainty as to general market price levels for equity securities in Japan, declines in which may require Hitachi to write down equity securities it holds. The factors listed above are not all- inclusive and are in addition to other factors contained in Hitachi's periodic filings with the U.S. Securities and Exchange Commission and in other materials published by Hitachi.
  • 3. Hitachi, Ltd. Fundada por el ingeniero Namihei Odaira en 1910 en Japón, en el pueblo de Hitachi,Prefectura de Ibaraki. 394 empleados en 1910 Primer producto Motor eléctrico de 5 CV Los inicios 3© 2008 Hitachi Data Systems Primer producto Motor eléctrico de 5 CV Motor eléctrico 5 CV Birthplace of Hitachi
  • 4. 日立の事業 Information & Telecommunication Systems Power & Industrial SystemsFinancial Services $94.100 $20.200m $24.000m $4.400m Hitachi Agrupa sus compañías en 7 sectores Facturación por Segmento Industrial Electronic Devices $10.300m 5% 21% 11% 4© 2008 Hitachi Data Systems 日立の事業 Digital Media & Consumer ProductsHigh Functional Materials Logistics, Services & Others $94.100 millones $24.000m $11.200m$13.700m $10.400m $4.400m 12% 15% 25%11%El negocio de Hitachi esta diversificado.
  • 5. Hitachi, Ltd.: Creadores del Tren Bala 5© 2008 Hitachi Data Systems
  • 6. Hitachi Europe inventa el -Chip, Pioneros en la tecnología Smart Tag El -chip de Hitachi es el dispositivo RFID más pequeño y avanzado del mundo. Diseñado para aportar funcionalidades de trazabilidad y autentificación como ningún otro chip del sector. Sufientemente pequeño para poder ser integrado en papel, esta tecnología tiene 6© 2008 Hitachi Data Systems integrado en papel, esta tecnología tiene múltiples aplicaciones como sector financiero, distribución y transporte aéreo.
  • 7. Finger Vein Pattern Authentication is leading Security Technology from Hitachi, Ltd. Using light, it scans one’s unique vein patterns to verify a person’s identity Light Vein Lens CCD Camera Hitachi Líder en la tecnología de identificación biométrica 7© 2008 Hitachi Data Systems ATM Authentication PC Log-In Entrance Control Implementation Examples Hitachi Security Benefits Hitachi's finger vein technology is able to read the unique pattern of veins inside the finger. Employing this type of biometric device eliminates the need for keys or cards. Because the vein is internal to the body, disguising the vein pattern is virtually impossible, making counterfeiting improbable. Critical to the technology is the use of light, which penetrates the finger, illuminating the unique vascular pattern, eliminating the need to touch sensors directly.
  • 8. Green: lo que hacemos Hoy • Consumo – un tema “Caliente” Hoy • Ventajas de los sistemas de Hitachi 8© 2008 Hitachi Data Systems • Inciativas “Green” de Hitachi • Todos somos parte de la solución
  • 9. Actividades de Soporte Medioambiental • Data Centers “Eco- friendly” 9© 2008 Hitachi Data Systems • Responsabilidad Social Corporativa
  • 10. Guía de protección medioambiental Hitachi beginsHitachi begins GroupGroup-- wide investmentwide investment inin environmental facilitiesenvironmental facilities (1972)(1972) EnvironmentalEnvironmental Vision 2015Vision 2015 establishedestablished (2006)(2006) ActividadesActividades Start ofStart of Green 21Green 21 ActivitiesActivities (1999)(1999) Environmental ActionEnvironmental Action PlanPlan formulatedformulated (1992)(1992) ISO CertificationISO Certification Committee set upCommittee set up (1994)(1994) Technology for phasingTechnology for phasing out the six substancesout the six substances covered bycovered by RoHSRoHS Directive completedDirective completed (2005)(2005) 10© 2008 Hitachi Data Systems AwardsAwards Stratospheric OzoneStratospheric Ozone Layer Protection AwardLayer Protection Award -- U.S. Environmental ProtectionU.S. Environmental Protection Agency (1991)Agency (1991) Awarded GlobalAwarded Global Environment PrizeEnvironment Prize -- WWF Japan (1993)WWF Japan (1993) BestBest--ofof--thethe--BestBest StratosphericStratospheric Ozone ProtectionOzone Protection -- U.S. EPA (1997)U.S. EPA (1997) Minister of InternationalMinister of International Trade & Industry’s PrizeTrade & Industry’s Prize -- Green Japan Center sponsoredGreen Japan Center sponsored annual Resource Recyclingannual Resource Recycling ceremony (1999)ceremony (1999) FourthFourth EnvironmentalEnvironmental Report, “AwardReport, “Award for Excellence”for Excellence” (2000)(2000)
  • 11. Fabricación Eco-friendly • El 1% del suministro eléctrico en los EEUU proviene de la energía eólica de la factoría HiCAM de Hitachi en California • Hitachi Ltd. directiva – GREEN 21 11© 2008 Hitachi Data Systems Source: Hitachi USA and Europe
  • 12. Monozukuri: fabricación de los sistemas de almacenamiento de Hitachi • Reciclado de: – Papel – Cartón – Aluminio – Acero – Soldadura 12© 2008 Hitachi Data Systems – Soldadura – Baterías • Eco-friendly – ISO 14001 – Uso de 100% “suministradores green” – Reutilización de los materiales de entrega y empaquetado Source: Hitachi USA and Europe
  • 13. Directiva de Impacto Medioambiental CIO Directivas • Restricción de sustancias peligrosas (RoHS) • Desechos del equipamiento Eléctrico y Electrónico (WEEE) (2002/96/EC) • Uso de productos Eco (EuP) (2005/32/EC) 13© 2008 Hitachi Data Systems
  • 14. Visión del medio ambiente 2015 • Innovación de servicios y productos • Prevención del calentamiento global 14© 2008 Hitachi Data Systems calentamiento global
  • 15. Foco en “Verde” Problemática Global en TI Los asuntos de protección medioambiental y el consumo de energía están ganando visibilidad en los centros de datos 15© 2008 Hitachi Data Systems • Consumo • Disipación de calor • Suministradores Green • Emisiones de carbono • Responsabilidad Social • Fuentes seguras de Energía • Requerimientos de refrigeración