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Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
Web video marketing
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Web video marketing
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Web video marketing

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Dummies guide to producing YouTube …

Dummies guide to producing YouTube
videos. All you need to know about web video
as a marketing professional.

By : Kris Borgraeve / TV and web video journo

Published in: Self Improvement
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  • 1. Web video marketing Dummies guide to producing YouTube videos. All you need to know about web video as a marketing professional.*
  • 2. *Kris Borgraeve / TV and web video journo
  • 3. Today What makes an online video good/great? Journalism and storytelling as a toolbox. Platforms and ways to market video. A few case studies to inspire you. Start using video for marketing now.
  • 4. What makes an online video good / great ?
  • 5. Good...great? Most viewed ?
  • 6. Good...great? Support the brand
  • 7. Good...great? Impact, result, goals.
  • 8. Good...great? Impact, result, goals.
  • 9. Online video Vlogs are part of a marketing strategy
  • 10. Formats Online video isn’t a format It’s a distribution method / platform All formats are allowed
  • 11. What’s in it for me?* as a marketing professional* Choose the right format Choose the right professionals Choose the right distribution platform
  • 12. Journalism and storytelling as a toolbox
  • 13. Journalism How to reach credibility? I WANT YOU TO BELIEVE MY STORY
  • 14. Online video Which one do we trust most?
  • 15. Journalism How to reach your audience? I WANT YOU TO WATCH THE WHOLE VIDEO
  • 16. Journalism The attention span 90”
  • 17. Journalism The people who tell the story create an atmosphere of trust
  • 18. Journalism Your own news videos using the news idiom 90” attention span
  • 19. Journalism Use the power of storytelling and information to market your ideas
  • 20. Journalism The storytelling toolbox filming/editing interview host voice over graphics music skype download iPod/iPhone
  • 21. VJ’s or video journalists All-in-one camera operator video editor interviewer/journalist host/personality voice over graphic designer audio producer/music publisher/video conversion
  • 22. VJ’s or video journalists Train your own team (in house) http://www.pullitzercenter.org/
  • 23. VJ’s or video journalists Train your own team (in house)
  • 24. Marketing suppliers in 2000
  • 25. Marketing suppliers in 2010
  • 26. What’s in it for me?* as a marketing professional* Use the power of credibility Be aware of multimedia journalism VJ’s : save on your marketing budget
  • 27. Platforms and ways to market your video
  • 28. How to market your video? YouTube : 2nd largest search engine HD quality search results, captions, interactive video
  • 29. How to market your video? YouTube channels
  • 30. How to market your video? http://video-creativity.blogspot.com/
  • 31. How to market your video? http://www.youtube.com/moderator
  • 32. How to market your video? Twitter : use tags, share with peer group real-time search = your advantage followers = your audience
  • 33. How to market your video? Facebook = another avenue to be seen Your personal network is interested Facebook page + video = a channel
  • 34. How to market your video? Corporate Video Channels
  • 35. What’s in it for me?* as a marketing professional* Use the main platforms : YT, FB, TW Build a video website / channel Integrated storytelling = web+video Video-Blogpost-Facebookpage-Twitter
  • 36. A few case studies
  • 37. A few case studies http://www.europdnews.com/
  • 38. What’s in it for me?* as a marketing professional* Journalism = marketing ideas or concepts Video sites increase click-through rates One video source, various outputs
  • 39. Start using video now iMovie Mac Book Pro Sennheiser transmitter microphone Final Cut Express Final Cut Pro Sony HDV camera Lightweight tripod
  • 40. Start using video now iMovie iPod Touch HD video
  • 41. www.themultimediainstitute.com regular video advice for marketing experts spread the word about the available tools
  • 42. content from Brussels, Capetown, Perth training opportunities for multimedia journalists / producers direct link to real business environment
  • 43. What’s in it for me?* as a marketing professional* Workshop/training for online video Starting 1st October in CBD Perth training@themultimediainstitute.com
  • 44. www.themultimediainstitute.com

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