Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Ogilvy Action Social Commerce
1. head of social
MATT GIERHART
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com
2. SOCIAL COMMERCE
SOCIAL MEDIA IS CHANGING THE WAY WE SHOP
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com
3. Social Commerce
èIn its most basic form, involves consumers getting together
online to exchange info and advice about purchase decisions.
èPopular because they incorporate user-generated content,
group interaction and community of one’s friends around
shopping activities.
èTrend is toward more personalised, more collaborative, more
real time shopping experiences.
èRecent applications integrate the social graph into
eCommerce through social network “sign-ins,” a kind of
“check-in” for shopping.
èThis is the new frontier for eCommerce and it is evolving
quickly as retailers adopt social plug-ins.
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com