Brief introduction of social networking services specialized for hiking, trekking, bush-walking and mountaineering.

1. www.yamareco.com
Yamareco & MountRec
2012.1.23
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2. www.yamareco.com
How do you find a good place for
hiking / trekking around Tokyo?
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3. www.yamareco.com
Ask Google?
TIME WASTING
TO VISIT ALL
SITES
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4. www.yamareco.com
Yamareco: Motivate to go hiking!
 Build and share Trekking Logs w/members.
 includes Photos, GPS log, Notes and comments.
Share & Use Trekking Log
Photo
GPS log
Hiking Photo
Notes
Build Log
Photo
Notes
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5. www.yamareco.com
Find hiking information in
Yamareco!
 Search and find Trekking Logs easily.
Search data
passing through
this area.
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6. www.yamareco.com
Growing more than twice per year
 Oct, 2010  Oct, 2011
3.7M pages viewed
 7.8M pages viewed

 170K unique users
 370K unique users
http://www.yamareco.com/modules/yamareco/ga.php?mode=all
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7. www.yamareco.com
Current business
to“maintain”system
 Advertisement sponsors last year
 Sell original brand items
 T-shirt, Badge
 Premium Plan Fee
 315yen/month (about $4)
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8. www.yamareco.com
Members
 Kazumine Matoba (Founder)
 Researcher
 Virtual network, Network server, Cloud
computing
 Visiting Scholar at Stanford Univ.
 Social network system w/mobile
 Tomoe Matoba (Advisor, Designer)
 Owner of Café FromHandToMouth in
Tokyo
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9. www.yamareco.com
Current and future planning
1. World-wide
 MountRec – English ver.
2. Collaborate with developers
 Web API, Be an app platform
3. More useful
 Smartphone Apps, Tweet, Check-in, Check-out
4. More communication
 Help to make team / find buddies
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10. www.yamareco.com
Businesses potentials
 With users
 Mountain Gear Sharing / Recommendation
 Share affiliate income with users
 Selling / buying / giving platform
 Like eBay, craigslist
 Sell old gears, yearly report of trekking club, or etc.
 With sponsors
 Like facebook page
 Introduce some products with ads
 Promote hiking tours
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