We offer a 360 hotel representation. latest technology and distribution, full revenue management and global ad-hoc sales & marketing. We are the only company ready to guaranteeing the ROI to our partners.

1. Hola Hotel – Barcelona
Logo

2.  Company Overview
 NWA Product and Service Offering
 Internal Organisation
 Next Steps

3. Established in 2010 by Max Naspi, Ihrm Consulting works with hotel owners and operators
wishing to analyse their distribution , sales and marketing strategy in order to increase their
revenues.
Connected with a team of trusted partners and suppliers, Ihrm offers constructive solutions
and in-depth expertise in the increasingly complicated distribution world.
With over 15 years experience at all levels in the hospitality, travel and technology
industries, we are able to advise on how to manage the many distribution channels that
exist, how to structure your rate strategy and online marketing campaigns, and how much
you should or shouldn’t be paying for these services.
Our Clients become our Partners since we work on a two way relationship, because your
success is our success!
Our comprehensive range of services offer a complete Revenue, Sales, Distribution and
Marketing Strategy or just some specific aspects of Sales and Online Distribution.

4. Revenue Distribution
Generation & & Technology
Management
Implementation GDS, Booking Engine,
Strategy, Rate IDS, ADS, OTA,
Structure, Audit, Market Multilingual websites
Analysis, Benchmarking
Sales &
Financial
Marketing
Services
Exposure
Consortia, Sales Blitz, Showcase Commission Processing,
Events, IHRM Corporate Pre-payment Services
Programme, Wholesale
Partnership, Account
Management, Guest Reward
Programme, Social Media

5. TMC &
Consortia Corporations
DEMAND
MARKET
SEGMENTS
Regional
OTAs Travel
Agencies
Groups and Events

6.  Rates parity drives more business
 Recommended OTA:
More can be added, targeting Spa and F&B outlets

7. GDS connectivity
IBE
CRS
PMS Solutions*
Mobile IBE
Channel Manager Tool
Channel Distribution IDS/ADS/OTA
HCD
APP*
Rate solicitation tool & services
Training & Orientation in Local Language
Multilingual Websites

8. Benchmarking – STRGlobal
Full Revenue Audit
Market Segmentation
Revenue Implementation Across all channels
RevPAR analysis and strategy
Rate Structure
Market Analysis
Competitor Set – in line with partner’s expectations
e-Commerce
12 month rate strategy
Market penetration strategy
Budgeting* and forecasting

9.  nwacollection.com (IBE & mobile)
 Preferred partnership with Consortia (Amex)
 TSC – Flash Sale
 Account Management
 Global sales activities with demand generation (e.g. UK,
Europe, USA)
 marketing activities (advertisement, newsletter)
 TMC, consortia & corporate RFP partnership
 Consortia programs*
 Ihrm corporate program
 FIT, T.O., wholesaler partnership
 Corporate rates via GDS, IBE, Voice
 NWA planner & Monthly sales reports & statistics
 Showcase, multi and individual*
 Viral Marketing
 Social Media
 Guests Reward Program* (Hotels in USA)

10.  Commission processing*
 Prepayment services (e.g. Sage Pay)
 Commission level

11. Assessment 1st month
Implementation 2nd month
KPI’s review
RevPAR, TrevPAR, GopPAR, ConPAST
Optimisation

12. Market & Property Assessment
Sales Key Strategy &
Action Plan
In House S&M Fam Trip
Proactive Sales &
Optimization
Account
Management

13. ACTIVITY TARGET FEE ACTIVITY DATE LEAD REMARKS
AUDIENCE TIME
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
CORPORATE SALES & TRADE
EVENTS
NWA SHOWCASES:
New York: March/Oct Travel 700.00 € 8th-10th 15th -17th 4 weeks+ subject to
Agents/TMC's: availability
NYC 3 partners
5th
Paris April Travel 900.00 € 4 weeks+ subject to
Agents/TMC's: availability
Paris 3 partners
28th
Barcelona: March Travel 800.00 € 4 weeks+ subject to
Agents/TMC's: availability
Barcelona 3 partners
10th
Frankfurt /Munich- June Travel Agents/ 900.00 € 4 weeks+ subject to
TMC's/ Corporates availability
3 partners
22nd
Madrid: September Travel 750.00 € 4 weeks+ subject to
Agents/TMC's: availability
Madrid 3 partners
23rd
3rd
London: June and November Travel 1,400.00 € 4 weeks+ subject to
Agents/TMC/Corpo availability
rate 3 partners
SALES BLITZ:
26th/27th
Helsinki Finland Agent Visits Sales Blitz Travel and
Accom
29th
25th -
Los Angeles Sales Blitz Travel and
Accom
25th
23rd -
8th
6th -
Chicago Sales Blitz Travel and
Accom

14. Your dedicated Account Manager will have responsibilities which
include, but are not limited to, the following:
 Build professional, credible relationships with key business owners
within the customer organization and internal business units
 Business Development, working with the customer to identify maximum
potential with the distribution channels
 Maintain understanding of customer's business strategies and their use of
products and services
 Drive revenues through a consultative approach to help the hotels grow
their business and providing solutions that drive hotels revenues
 Assisting customer in optimising revenue, occupancy and average rate
strategies that the hotels want to achieve realistically
 Identify corporate, consortia and TMC opportunities to participate in
 Educate and promote new product offerings based on customer business
needs
 Conduct regular health checks and account reviews
 Supported by yield and revenue specialists

15.  BOB vs. Budget, Forecast and Last Year performance
 3 Months pick-up
 Yield (to monitor the short, medium and long term selling
strategy)
 M&E Performance (BOB vs. Budget and forecast)
 Revenue by market segment
 End of The Month report analysing the RGI and KPI’s per
property Reports with specific requirements can
be created on ad-hoc basis.

17. Variance on daily Pick-up of the next three months
for Occupancy, ARR and Total Revenue

18. Cold – Warm and Hot periods
Restrictions/tactical
Rate strategy per day and
room category

19. NWA - NWA
• Full Service from Distribution Technology, Daily Revenue
Management and Sales Generation, Contract Handling, Account
Management – ROI Guaranteed -
NWA - NW
• Distribution Technology, Revenue Management, Sales
Generation, Account Management
NWA - N
• Distribution Technology, Sales Generation
NWA Sales