Refer to this presentation to know about the features of the online shopping cart platform for small business.

2. INTRODUCTION
For starting an online store the biggest choice one have to make
is the ecommerce platform. There are verity of factors that have
to be consider at the time of choosing the ecommerce platform.
In this presentation you will get a brief idea about the factors
which have to consider at the time of choosing any ecommerce
platform.

3. FACTORS TO BE CONSIDER
Some of the major factor which have to consider at the time of choosing any ecommerce
platform are:
Products you are selling
Self-Hosting or not
Website Design Options
Integration with tools already using
Payment Gateway Integration
Features & pricing
Any additional fees

4. PRODUCTS YOU ARE SELLING
Which kind of product you are selling will determine what
ecommerce platform you can use or not. Some of the
ecommerce platform support both physical & digital products.
Some ecommerce platform don’t support to sell restricted &
alcohol products. So before choosing any ecommerce platform
please read the terms & condition perfectly.

5. HOSTING
Another important thing in any ecommerce business is hosting
the website. Before starting any ecommerce business you need
to select what kind of hosting you want for your website. If you
select to host your website at your end then you will get more
control to maintain the website.

6. WEBSITE DESIGN OPTIONS
How your website will look is depend on the design of the
website. Most of the ecommerce platform has prebuild themes
to choose from – some of them are free & some you have to
buy. Some ecommerce platform also give the facility to build
your own custom theme for your business.

7. INTEGRATION WITH TOOLS
There are so many promotional tools which helps to manage the
ecommerce business. Before choosing any ecommerce platform
you have to confirm that the platform provides you the facility to
integrate the promotional tools with the platform.

8. PAYMENT GATEWAY INTEGRATION
Payment gateway integration is an important part for
ecommerce business. Choose an ecommerce platform which
can provide the facility of integrating all the major payment
gateway in the website.

9. FEATURES & PRICING
Ecommerce platform features & pricing are another important
part. Most of the ecommerce platform may seem competitive in
case of pricing but before select any ecommerce platform you
must compare the package of the ecommerce platform.

10. ADDITIONAL FEES
For any ecommerce platform the pricing page always may not
contain all of the actual fees for the ecommerce platform you are
evaluating. There may be setup fees, processing fees in addition
with the payment gateway charges, integration charges of the
tools you want to use, charges for the additional themes you
want to use may be included.

11. CONCLUSION
These are some points to be note down before choosing any
ecommerce platform. If you consider these points before
choosing any ecommerce platform then it will enhance your
business success.

12. CONTACT US
Sankalp Computer & Systems Pvt Ltd
Srv No 440/441, 1ST Floor, Narpatgiri Chowk
Mangalwar Peth, Pune, Maharashtra, India
Ph.: (91) 2041062300
Email: sales@mart2web.com
Web: www.mart2web.com