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Appealing Product
Description
AND ITS IMPORTANCE ON ECOMMERCE WEBSITE
1
WWW.MART2WEB.COM
Why Ecommerce Websites should have
appealing product descriptions?
 Product Description creates the first impression
of the product on prospective customer’s mind.
 The customer should get the feel of the
products in descriptions.
 While writing descriptions, in addition to
consumers, search engines also should be kept
in mind.
 Search engines will be able to put website on
top of Search Engine Result Page (SERP) with
rich and good content.
2
Gather Facts About Products
 Who uses this product?
 What is this product?
 Where is the use of this product?
 When the product can be/should be used?
 Why is this product better than all the other products?
 How the product works?
3
Art of putting all the facts
 Build a story around your product
 Give bullet points
 Keep content original
 Use keywords for Search Engine Optimisation (SEO)
 Put videos of the products
 Mention social proofs
4
Product Description is the key to success of
E-commerce.
Never feed it only by words but also emotions
and actions to it.
It should be able to unlock the customer’s
imagination about the product.
5
For the Best Shopping Cart
Solutions……
Mart2Web is the
answer
6
Contact Us
 Survey No.-440/441, First Floor, Opposite to Ladkat Petrol
Pump, Narpatgiri Chowk, Mangalwar Peth Pune-411011,
Maharashtra INDIA
 +91-20-41062300
 +91-20-41062333
 sales@mart2web.com
 www.mart2web.com
7

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Appealing Product Description for E commerce Website

  • 1. Appealing Product Description AND ITS IMPORTANCE ON ECOMMERCE WEBSITE 1 WWW.MART2WEB.COM
  • 2. Why Ecommerce Websites should have appealing product descriptions?  Product Description creates the first impression of the product on prospective customer’s mind.  The customer should get the feel of the products in descriptions.  While writing descriptions, in addition to consumers, search engines also should be kept in mind.  Search engines will be able to put website on top of Search Engine Result Page (SERP) with rich and good content. 2
  • 3. Gather Facts About Products  Who uses this product?  What is this product?  Where is the use of this product?  When the product can be/should be used?  Why is this product better than all the other products?  How the product works? 3
  • 4. Art of putting all the facts  Build a story around your product  Give bullet points  Keep content original  Use keywords for Search Engine Optimisation (SEO)  Put videos of the products  Mention social proofs 4
  • 5. Product Description is the key to success of E-commerce. Never feed it only by words but also emotions and actions to it. It should be able to unlock the customer’s imagination about the product. 5
  • 6. For the Best Shopping Cart Solutions…… Mart2Web is the answer 6
  • 7. Contact Us  Survey No.-440/441, First Floor, Opposite to Ladkat Petrol Pump, Narpatgiri Chowk, Mangalwar Peth Pune-411011, Maharashtra INDIA  +91-20-41062300  +91-20-41062333  sales@mart2web.com  www.mart2web.com 7