Overview of Mobile Strategy and Design consulting services for Marlin Mobile. Included is our project methodology

1. Mobile UX Design & Strategy Translating User Experience to the Mobile Web and Applications Adrian Mendoza & Justin Souza Marlin Mobile, Inc

3. Your mobile strategy is NOT your online strategy

5. How are vendors impacting end-user experience?

6. Quality assurance

7. Performance of patches and updates

8. Compatibility of all elements as fragmentation continues to accelerate globally

9. Use case factors

10. Battery life

12. Attributes of unique customer profile

13. Customer satisfaction

14. Customer support incidents and avoidance

15. Web analytics

16. End-user experience performance metricsMobile Strategy - Optimization

18. These audits help our clients define what they want their product to do and how they want to compare against their competitors.

20. We can then do research to help support who these users are and what they will do on the app or mobile web

21. For established brands, they help us define the users perception of the brandResources used to find Events. Facebook (33%) Email (25%) Mobile Web Phone (17%) School Website (17%) Web Sites / Internet (8%)* * Includes Google, City specific news sites, etc

23. Attend

26. The design of the app or mobile web presence should maintain its branding across multiple devices, platforms, and apps.

28. Our mantra

29. “3 Worlds, 1 Experience”

30. The challenge

31. Fragmentation

32. Global view…economies, access, infrastructure

33. High end-user expectations compounded by the immediate nature of the experience

34. The solution

36. Vice President, Co-Founder: Adrian Mendoza Adrian's career is highlighted by over 10 years of design and user experience in the handheld, pharmaceutical, financial, and educational sectors. His first studio, Synthesis3, worked with several Palm OS software companies in creating their brand for both a web and retail presence. In the financial and education sector, customers included Sovereign Bank, Houghton Mifflin, MIT and Harvard. Adrian has consulted in UX and Information Architect lead roles for Fidelity's E-business design group, Thomson Financial, and T.Rowe Price. Adrian earned his Bachelors from the University of Southern California and his Masters from the Harvard Graduate School of Design. Additionally, he is a Senior Lecturer at the School of Art and Design at Suffolk University in Boston, MA. Questions? Contact adrian@marlinmobile.com Follow Adrian on Twitter @marlinUX Or read his mobile UX blog at http://www.marlinmobile.com/blog/