Unleashing the entrepreneurs inside your business
I am lucky to work with both self-employed and corporate experts. Not so...
Fail fast
Not a new idea, but there is so much baggage around ‘failure’ in organisations
(often despite claims to the cont...
Personal Mentoring Programme with Mark Hodgson
THE flagship Sell Your Thoughts programme for anyone serious about making
t...
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A pinch of thought unleashing the entrepreneurs inside your business

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A pinch of thought unleashing the entrepreneurs inside your business

  1. 1. Unleashing the entrepreneurs inside your business I am lucky to work with both self-employed and corporate experts. Not so long ago, it seemed as if larger organisations had all the advantages. They had the scale and resources that enabled them to compete in markets and geographies that were completely inaccessible to the little guy. In just a few years, those barriers have been torn down. Technology has evened up the playing field, meaning anyone with a half-decent web connection can compete from anywhere on the planet! To hold a video conference used to require expensive ISDN lines and cameras. Now we can do it for free from our favourite café using a $300 smartphone. The high fixed-cost bases of larger businesses now weigh heavily. A new model is needed. “The future’s already here – it’s just unevenly distributed” William Gibson The Future is here The good news is that the model is already here. It’s what the smartest self- employed consultants, experts and thought leaders have been doing since the technology revolution enabled them to play a much bigger game. They’ve become flexible, fast and frugal. I believe there are handsome commercial gains for the larger businesses that can emulate these approaches by creating their own internal entrepreneurs or ‘employeepreneurs’. This is a challenging idea. Many will disagree and cite any number of reasons why this does not apply or cannot be done. To them I say “good luck”. Here are just a few things I believe many businesses can learn from today’s successful independents. Get Outcome-focused Working for yourself, you don’t have the safety net of a monthly salary. It’s brutally simple. If you do not get your stuff out and sell it, you starve! You have to Think, Sell and Deliver (repeat x 1,000). The flip side is you get very focused, very quickly. You don’t have time for the unproductive meetings and other distractions that can make up such a big part of a corporate day. So banish complacency and stale ‘norms’ by focusing on outputs and deliverables. What can you stop doing, shorten or accelerate to get more done, more quickly?
  2. 2. Fail fast Not a new idea, but there is so much baggage around ‘failure’ in organisations (often despite claims to the contrary!). The small guy cannot afford to prolong a failed project. We learn, adapt, discard or tweak – fast. Failure must be de- politicised. It’s a cost of doing business and a great way to learn and grow. Embrace, indeed celebrate, failure as an exciting and necessary part of the learning and earning process. Collaborate Last week I wrote about an abundant mindset – Are you scarce or abundant. Yesterday’s top-down, triangular structures must be replaced by circles: communities and partnerships where knowledge, skills and resources are shared abundantly for a collective commercial gain. Speed trumps cumbersome structures and policies. This requires simplification and, above all, Trust. Expect the best of your people People are extraordinary. It is incredible just how much the best information experts are able to create and sell using just a few support staff (physical and virtual) and leveraging the best available technologies. They are massively productive and very successful financially. By contrast, too many businesses concentrate on creating rules and policies designed around expecting the worst of their staff. So hire the right folk and then trust them to do great things! Equip them, inspire them and let them loose on the world!!! Have some fun This may sound trite, but too many businesses I have worked in are joyless and dull. I’ve operated in lots of countries and many sectors and, without fail, the best business successes I’ve observed have come from teams and individuals who are fundamentally enjoying what they do! Unless your employees resemble Daleks, Cyberman or Borg, a little laughter goes a very long way towards creating high performance. And finally - get energized Sitting across the top of all of these shifts is the need to tap into the personal energy of your staff. Traditionally it’s what employees have been expected to park at the door as they put on their corporate mask (a bit like their ‘telephone voice’). It goes by many names - essence, enthusiasm, passion – and the businesses that can adapt to encourage their staff to bring it INTO the workplace stand to prosper exponentially. There’s a lot more to say on this, but that’s my starter for ten (or five!). I’d love to know your thoughts and additions. Mark Upcoming Programmes Corporate Mentoring and Programmes Need help in transitioning your business to be successful in this new age of hyper-change? Don’t now how to get the best from your best people? Looking to position your experts (and your business) as thought leaders in the marketplace to grow your business? Mark Hodgson mentors business heads and their teams to effect the change they need to become commercially smart leaders and influencers. He does this using a range of approaches and programmes. To set up an initial conversation, mail Mark at mark@markhodgson.co.uk
  3. 3. Personal Mentoring Programme with Mark Hodgson THE flagship Sell Your Thoughts programme for anyone serious about making their dream of earning a great living fulfilling their potential a reality. Want to do what you love, working with people you like? If you need a significant up-shift, join Mark as he personally mentors you through this life-changing programme that combines great online and physical teaching to make sure you get commercial traction in the real world. Click here for UK Click here for AU

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