1. Mark Slade
Mark Slade
Clear Objectives Consulting
Clear Objectives Consulting
2525 Yale Street
Yale Street
Maplewood, NJ 07040
Maplewood, NJ 07040
Tel:•917.797.5059
T: 917.797.5059
E: markflw@aol.com
E: markflw@aol.com
Mark Slade
Clear Objectives Consulting
Providing Brand Creation, Brand Building, Strategic and Tactical Marketing Direction, with exceptional
merchandising, licensing and Sales management expertise
Skilled in all facets of brand building and brand creation, Mark Slade has a proven track record
of protecting or re-projecting corporate identity for companies selling across a variety of
micro-industries. Able to quickly assimilate into diverse company cultures, he brings strong
direction to the development of merchandising, licensing and sales initiatives, with a keen
understanding of both analytical metrics and marketing innovations.
Professional Highlights:
• Working with budgets small and large to consistently produce out-of-the-box solutions
to challenging demands, trimming costs while increasing ROI
• Offering leadership to staff of 8 – 10 marketing professionals, responding promptly and
creatively to complex domestic and international needs
• Managing sales staff of up to 40 covering the gamut of retail environments, from
department stores to mass market, from Drug to Grocery, Hardware to Gift Stores.

2. • Equally skilled in developing effective relationships with in-house salaried
professionals, independent commissioned representatives and distributors
Clear Objectives Consulting was established by Mark Slade in 1997 upon his departure from Swatch
Watch to provide innovative identify platforms that fully integrate sales and marketing directives. His
subsequent campaigns demonstrate the bottom-line value of envisioning marketing choices from the
vantage point of sales and licensing needs. As an example, beautiful catalogs are a standard priority for
most marketers. Mark ensures that such catalogs not only offer a brilliant statement of the brand's
positioning and mission, but that they are equally targeted to facilitate and maximize the clients'
purchasing decisions.
Clear Objectives Consulting specializes in interactive marketing that elicits sensory connectivity, also
known as experiential marketing. Equally important, Mark spends time in the field with actual purchasers
to develop a deep understanding of market needs and to validate market perceptions of the brands and
the company. As a lifelong marketing visionary, Mark Slade is committed to company profitability and
excitement..
Companies Mark has consulted for include: Jockey International Hosiery, Gold Toe Hosiery, Viva
International Eyewear Group, Truly Charming , Circles of Wishes, Amy Leiner Designs, Plain Mary and
Hippotatomus; as well as being an advisor to the investment banking community on both retail and
wholesale companies.