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Optimize your website for generating more b2b leads
1. 1
Generate more B2B leads
from your Website
Checklist to optimize your website for
search, design, content and conversion
2. 2
Website is the epicenter of Digital Marketing
Buyer is now driving the sales
Buyer looks for relevant information through their
buying cycle
Website is the key source of information for buyers
To generate Leads for your B2B business, it is important
to leverage your website.
Four steps to generating more leads:
◦ Get found when your customers “Search”
◦ Website Design that appeals and retains visitors
◦ Content that works
◦ Tools to convert your visitors to Leads
3. 3
Get found when your customers “Search”
Keyword Strategy
◦ Customer Centric
◦ Search volumes
◦ Competition
Off-Page SEO
◦ Inbound Links – quality and quantity
◦ Context of Inbound Links
On-Page SEO
◦ One primary keyword for each page
◦ URL, Title and Headings
◦ Keyword Density in Body
◦ Names of Images and other Media
XML Site Maps
4. 4
Design that appeals and retains visitors
Website design should induce:
◦ Credibility
◦ Trustworthiness
◦ Professionalism
◦ Stability
◦ Warmth
◦ Relevance
Key Factors influencing these factors
◦ Visual Design – Colors, Layout, Use of Images and other
Multi-media, Typography and Consistency
◦ Navigation and Information Architecture
5. 5
Content that works
Content is central to all inbound marketing strategy
Content should focus on customer problems
Content Quality is critical
◦ Uniqueness, Educational, Freshness
◦ Evidence and Statistics
Blogging
Shareable and Social
Using multiple forms of content –
documents, video, audio, images, games and even online
tools
Customer Proof and Testimonials
Leveraging Internet Ecosystem
6. 6
Tools to convert your visitors to Leads
Effective Calls-to-Action (CTA) that entice the visitor
Positioning Calls-to-Action on pages for best results
Designing Landing Pages that convert
Landing Page Forms that collect the necessary
information
Newsletters for generating inputs for your nurturing
program