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1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
1045. game mechanics. gardner
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1045. game mechanics. gardner

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Published in: Entertainment & Humor, Design
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Transcript

  • 1. INNOVATION &amp; GAMIFICATION<br />JAMES GARDNER<br />MD, EUROPE<br />
  • 2. “What’s the newest thing I can think of today?”<br />
  • 3.
  • 4. Breakthroughs don’t pay<br />
  • 5. Desperately, I turned to the crowd<br />
  • 6. “Innovation is not my job”<br />
  • 7.
  • 8.
  • 9. “Where’smy breakthrough?”<br />
  • 10. Next Product<br />£5202.00 Available<br />Where you are: try things now<br />15/1 Opening Ceremony<br />16/2 Opening Run<br />17/1 Javelin<br />Your purse:<br />Next Product<br />Your Olympics: Live from where you are <br />LIVE NOW<br />Next Product<br />Your Transport<br />Delays on Jubilee Line<br />Delays on District Line<br />All other services OK<br />Balance<br />£12.00<br />
  • 11. Lloyds TSB<br />£502.21<br />Balance button<br />Lloyds TSB<br />
  • 12. Achievers<br />Bartle Test<br />Explorers<br />Socializers<br />Killers<br />
  • 13. “Points-ificationis Rubbish”<br />- Richard Bartle<br />
  • 14. Innovation games…<br />… are platforms<br />
  • 15. Innovation crowds are different to gamers too.<br />
  • 16. Innovation crowdsform playful groups<br />
  • 17.
  • 18. The Magic Number<br />
  • 19. Fake it till you make it…<br />
  • 20. Permission<br />
  • 21. Innovation crowds are playfullyobservable<br />
  • 22.
  • 23. Expose<br />the<br />unexpected<br />
  • 24. Create<br />Tipping<br />Points<br />
  • 25. Shared <br />Joy<br />
  • 26. Innovation crowds make expermentsa game<br />
  • 27.
  • 28. Change Behavior<br />
  • 29. New Knowledge<br />
  • 30. Big society…<br />
  • 31. Crowds…<br />…or Mobs<br />
  • 32. TheCustard BathEffect<br />
  • 33. 33<br />
  • 34. In the end, the money made no difference.<br />
  • 35. Thank you<br />

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