1045. game mechanics. gardner

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1045. game mechanics. gardner

  1. 1. INNOVATION & GAMIFICATION<br />JAMES GARDNER<br />MD, EUROPE<br />
  2. 2. “What’s the newest thing I can think of today?”<br />
  3. 3.
  4. 4. Breakthroughs don’t pay<br />
  5. 5. Desperately, I turned to the crowd<br />
  6. 6. “Innovation is not my job”<br />
  7. 7.
  8. 8.
  9. 9. “Where’smy breakthrough?”<br />
  10. 10. Next Product<br />£5202.00 Available<br />Where you are: try things now<br />15/1 Opening Ceremony<br />16/2 Opening Run<br />17/1 Javelin<br />Your purse:<br />Next Product<br />Your Olympics: Live from where you are <br />LIVE NOW<br />Next Product<br />Your Transport<br />Delays on Jubilee Line<br />Delays on District Line<br />All other services OK<br />Balance<br />£12.00<br />
  11. 11. Lloyds TSB<br />£502.21<br />Balance button<br />Lloyds TSB<br />
  12. 12. Achievers<br />Bartle Test<br />Explorers<br />Socializers<br />Killers<br />
  13. 13. “Points-ificationis Rubbish”<br />- Richard Bartle<br />
  14. 14. Innovation games…<br />… are platforms<br />
  15. 15. Innovation crowds are different to gamers too.<br />
  16. 16. Innovation crowdsform playful groups<br />
  17. 17.
  18. 18. The Magic Number<br />
  19. 19. Fake it till you make it…<br />
  20. 20. Permission<br />
  21. 21. Innovation crowds are playfullyobservable<br />
  22. 22.
  23. 23. Expose<br />the<br />unexpected<br />
  24. 24. Create<br />Tipping<br />Points<br />
  25. 25. Shared <br />Joy<br />
  26. 26. Innovation crowds make expermentsa game<br />
  27. 27.
  28. 28. Change Behavior<br />
  29. 29. New Knowledge<br />
  30. 30. Big society…<br />
  31. 31. Crowds…<br />…or Mobs<br />
  32. 32. TheCustard BathEffect<br />
  33. 33. 33<br />
  34. 34. In the end, the money made no difference.<br />
  35. 35. Thank you<br />

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