MarketingExperiments increased blog traffic 232% with content marketing. And, you can too!
See Pamela Markey and Daniel Burstein's presentation slides from the Jacksonville Chapter of AMA. Marketers say that content is among the most effective lead generation tactics, according to MarketingSherpa research, however, it is also among the most difficult for them to execute.
In this session features an inside look at how MECLABS, the parent company of MarketingSherpa and MarketingExperiments, produces its own content, and shared some research and “how to” information about content marketing.
In this presentation, you will learn:
- Why so-called “free” content isn’t really free for your audience
- How to identify your brand’s content “story”
- How to overcome 3 common content marketing barriers