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1. If you believe that Pinterest isn't a truly happening site,
particularly for someone who needs to market to a
business, you need to keep exploring. It is third in the line
of success for social media behind only Twitter and
Facebook. That is a huge thing when you consider the
business marketing and exposure potential. Just like the
other major players, it takes time to figure out the turns
and corners of the landscape, particularly when it comes
to figuring out resources and how to use them. Play by the
rules they set out, do not try to pull one over on the
system. Building your own business doesn't necessarily
need to involve trying to game a system.

2. One smart way to use the Pinterest Popular function that
shows up on their home page is to find out what relates to
your business. Your resourcefulness might be called upon,
in accordance with what you discover. On the Popular list,
you will find a list of cool and trendy things, among a
variety of themes. What you will do is add something
germane from that list into your marketing. So that means
you can write a post about it as it relates to your products
or service, etc. Afterward, you can have a discussion with
other users of Pinterest or readers of your blog about this.
This is more of a stealth approach and there is nothing
devious about it just as long as you do not fool people
with something completely irrelevant.

3. Integrating marketing with Pinterest is easy as well as
using the site for its intended purposes. When you do this,
you give readers great information that can help with
them. Look into the Pin It Tool--it is easy to install it into
your browser toolbar. You should quickly pin whatever
sites or pages you want. You can see the possibilities that
exist here since this isn't that different from adding
external links to a primary site. You do not want to just pin
things to your websites because that makes it really
obvious for what you're doing.

4. The biggest mistake that people make on Pinterest is
trying to pin big blocks of content. You want to avoid this
for lots of reasons--for one it is quite cumbersome.
Instead, write a short summary through which people can
click to get the whole thing read. You are an online
marketer so you ought to be able to write a good
summary. If you have any copywriting skills you really
know what you're doing and you shouldn't have any
trouble increasing your conversion rate. Like every other
social media site out there, Pinterest places a lot of weight
upon commenting. Pinterest is a highly sociable
environment and positive communications are necessary.

5. Pinterest has a lot of potential for marketers, but you
should familiarize yourself with it before being very active
on it. You can't really benefit from the resources there
unless you use them properly. You don't want to have to
make errors that you'll have to repair in the future.

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