Luke Kowalski and Jeremy Ashley from Oracle will discuss what happens when Web 2.0 user interfaces are adapted to the enterprise. Social networking, hosted exchanges, and individual empowerment are married with concerns about security, scalable performance, group policy and quality of information. Enterprise user experience brings with it unique challenges such as longer design cycles and need to understand specialized domains. But users still expect the same ease of use and web 2.0ish features as in the consumer space. A person using flickr for personal photographs now wants to tag catalog content in the procurement application, or use web-based collaboration on a proposal. Jeremy and Luke Kowalski will describe a day in the life of an enterprise user experience designer. They will discuss tools that embed design patterns, UI donations and standards, and management process challenges, as well as illustrate the upcoming transition to the Web 2.0 Enterprise at Oracle.

1. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

2. Web 2.0 + Enterprise = Web.Overdrive Jeremy Ashley, Applications UX VP Luke Kowalski, Corporate UI Architect

4. Long Tail

13. Next Generation Technologies The McKinsey Quarterly conducted this survey in January 2007 and received responses from 2,847 executives worldwide, 44% hold C-level positions. Use or Planning to Use

17. Web 2.0 Content Agregation Notifications Email Documents Discussions Personal / Group Spaces Presence Preferences Search Recent Favorites

18. Salesforce mash-up

20. Flash and Rich Client (JSF) Mash-ups

21. Zimbra rich client

22. Rich Client and Desktop Integration

23. Data Model View Data Control JSR 227 Web Services Portlets JSF Applications SIP Web 2.0 Services Architecture Portlets Content Search Discussions WiKis VoIP Meta-data Portlet Assembly Content Integration Search Discussions Dynamic Editing Communication Customization JSF TaskFlows Controller JSF Applications Standards-based Portals Portlet Bridge Business Processes

25. Search, cont.’d (MySpace for the office, VisiblePath-corporate entity relationship and internet search (IBM blog)

27. Tagging Content

28. Collaborative Communities

29. Mash-ups with Context (Permissions/Function Security)

31. Spectrum of Design Patterns Ability to Re-use Increases Quality, Consistency, Usability Style Sheet Icons Checkbox Colors Spacing Name&Address Header/Detail Tables Rich Export Search Collaboration Document Management Communities Presence Navigation Complex Tasks Guided Steps Notifications Questionnaires Work Areas Interruptions Size , Complexity, Utility Elements Components Services Paradigms

32. Design Pattern Example

33. Web 2.0 Content Integration-Visual Application Development

34. Editable and customizable business flows

35. Monitoring mash up and visualization