SEO is short for "search engine optimization." Deciding to hire a SEO is a large decision that may potentially increase your site and also save time, you could additionally risk damage to your site and status. Ensure that you investigation the potential advantages as well as the harm which irresponsible Search Engine Optimization are able to do for your website. Several SEOs and other agencies and also consultants provide helpful services for website owners.

1. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural"
or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more
frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target
different kinds of search, including image search, local search, video search, academic search, news search and industry-specific
vertical search engines.
As an Internet marketing strategy, Search Engine Optimization considers how search engines work, what people search for, the
actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific
keywords and to remove barriers to the indexing activities of search engines.
There are four major groups of SEO ranking factors covered by
Search Engine Land’s Periodic Table Of SEO Ranking Factors:
1. On The Page Ranking Factors
2. Off The Page Ranking Factors
3. Violations
4. Blocking
No single SEO factor will guarantee search engine rankings. Having a
great HTML title won’t help if a page has low quality content. Having
many links won’t help if they are low quality links. But having
several positive factors can increase the odds of success. As for
negative factors, they obviously can worsen the odds.
On The Page Factors
On The Page search ranking factors are those that are entirely within the publisher’s own control. What type of content do you
publish? Are you providing important HTML clues that help search engines with determining relevancy? How does your site
architecture help or hinder search engines?
Off The Page Factors
Off The Page ranking factors are those that publishers cannot directly control. Search engines use these because they learned long
ago publisher signals alone don’t help relevancy. Some publishers will try to make themselves seem more relevant than they are, for
example.
More important, with billions of web pages to sort through, looking only at on-the-page clues isn’t enough. More signals are needed
to better estimate what are the best pages for any particular search.
Violations
Make no mistake. Search engines want people to perform Search Engine Optimization. They provide help directly about SEO
techniques and encourage this, because good SEO can improve their listings.
However, there are some techniques that they deem “spam” or “black hat,” acts that if you do could results in your pages getting a
ranking penalty or worse, being banned from the search engines entirely.
Blocking
Blocking is a new class of ranking signal. This is where searchers themselves may decide they don’t like pages from a particular web
site, even if those web sites don’t violate any traditional spam rules.
Blocking has a big impact on what the individual who blocks sees, but it also has an impact on what every searcher sees.