Loren Cherry

Greater Chicago Area United States

Consulting CPG Client Director at Nielsen Company

Consumer Products

Consumer Packaged Goods & Retailer professional with expertise in consumer & shopper/customer insights, loyalty/retention, private label, new product brand & portfolio development, innovation, brand & market development strategies. Includes team management, budgets ($12MM+) vendor & contract negotiations. 15+ years CPG & Retailer (Food/Bev/Spirits) as strategist for MFGs, retailers, data providers and as private consultant for companies such as: ConAgra, Bacardi, Meijer, IRI/Nielsen, Kellogg’s, Hershey Foods, Unilever, P&G, Upromise, Zurich Financial+. Sat on two National Retail Advisory Councils (Nielsen/NPD). -Focus on new product, market & portfolio development, fixing brand strat...