Webinar for Experienced Community Counselors: Providing marketing skills for this niche of counselors.

1. Welcome Senior CCs
Loralyn Cropper
Senior Community Counselor
MarkeTeam Leader
Wilton and Weston, CT
lledwell@aol.com
203-280-3446

2. Trusting Our Experience
Decisions made very
quickly can be every bit
as good as decisions
made cautiously and
deliberately.

3. Do you use your experience as a
selling tool?
Review how to trust your intuition when interviewing
families and helping a family match.
How to offer your experience as an advantage when
speaking to new families and attracting new ones!
Your experiences as a “selling tool.”

4. t: 203.280.3446
e: lledwell@aol.com
Read my blog: http://blogs.aupairinamerica.com/midfairfieldcounty/
Listening to our
Powerful
“On Board” computers
“Thin slicing refers to the ability of our
unconscious to find patters in situations and
behavior based on very narrow slices of
experiences.” (p. 23)
Theory of “Thin Slicing”: Make sophisticated
judgements in complex situations in a short
amount of time.

5. t: 203.280.3446
e: lledwell@aol.com
Read my blog: http://blogs.aupairinamerica.com/midfairfieldcounty/
Huge Database at our
fingertips!
What makes us SO GOOD at what we do!
But do we let our new customers know?

6. t: 203.280.3446
e: lledwell@aol.com
Read my blog: http://blogs.aupairinamerica.com/midfairfieldcounty/
What exactly is our
inventory?
Formula:
#of yrs x Avg. # of families=number of matches
Ex: 5 yrs x 25 families = 100 matches
Help with matching:
#of yrs x Avg. # of families x 5=number of applications

7. Experience is a our gift!
“Snap judgements are, first of all, enormously
quick and they rely on the thinnest slice of
experience.” (p. 50)
Numerous years have built a database in our
unconscious.
“I can help you with every aspect of the
process, from matching, to the ups and
downs of the program”

8. Experience is an
advantage!
“The gift of training and expertise-the ability to
extract an ENORMOUS amount of
information in the thinnest slice of
experience” (p.241)

9. Trusting yourself &
Let the office know
• Trust your instincts because if you get a
“feeling” that a family isn’t right, it is important
to listen to it.
• Important to speak to your Program Manager
if you “get a feeling”.
• Prefer future ambassdors of the
program….wrong people can really make
things messy for yourself.

10. Caution….how our “snap decisions can go awry…
Amadou Diallou and Seven Seconds in the Bronx..

11. Don’t go on “automatic pilot”..
BUT
GO back to basics…listen to the customer (80/20
rule).
Balancing our “on board computer of information”
with listening…

12. Remember it maybe be the first time for a family
to have live in childcare….
Our challenge: balance listening with our expertise

13. “Every moment, every -“Blink” -is composed of
discrete moving parts (verbal, non verbal cues)
that offers an opportunity for invention and
understanding.” (p. 241)

14. Hope you can now present
YOUR advantage to NEW
customers!