Knowledge Markets as Powerful Business Development Tools
1.
2. knowledge market: a mechanism for
distributing intellectual resources
examples:
• LinkedIn Answers
• Quora
• Yahoo Answers
3. hypothesis: when you provide
someone with a quality answer, they
will begin to form an opinion of you
as an expert
4. at lonelybrand we use knowledge
markets for ourselves and our clients
to provide answers about relevant
areas of expertise
we measured the results of traffic
sourced from quora
5.
6.
7.
8. traffic from quora:
• spent more time on each webpage
• had a lower bounce rate
• viewed more pages
...than traffic from facebook, twitter
or linkedin