In 2020, losing online sales and business leads is not something you can afford. Live chat helps you:
- Save online sales that you may otherwise lose, and
- Generate leads where traditional lead generation forms would fail.
Odlažete zadatke vezane uz digitalni marketing i Vaše poslovne web stranice? Nemate dovoljno samopouzdanja ili vremena uhvatiti se u koštac s tim zadacima? Dobro bi Vam došle nove vještine, znanje, ali i stručan savjet za odrađivanje tih zadataka?
Višnja Željeznjak, stručnjakinja s 20 godina iskustva u digitalnom marketingu, dolazi u Vaš fizički ili virtualni ured i kroz 35+ radionica na teme iz 8 područja digitalnog marketinga pomaže vam odraditi otvorene zadatke.
Trenutno dostupne teme jesu:
- priprema za razvoj novih poslovnih web stranica
- unaprjeđenje postojećih web stranica
- pisanje sadržaja stranica weba
- content (sadržajni) marketing
- društvene mreže
- povećanje posjećenosti
- strategija i planiranje
- mjerenje i analitika
Svaka radionica zamišljena je da bude spoj tri stvari:
1) praktičnih vježbi i rada na konkretnom zadatku (npr. jedna radionica se zove: "Kako napisati stranicu 'O nama' na autentičan i upečatljiv način"), učenja novog znanja (npr. kako pristupiti pisanju sadržaja), i konzaltinga prilagođenog točno određenoj tvrtki (npr. kako bi baš Vaša firma trebala napisati svoju stranicu "O nama")
Radionice se odvijaju u Vaše uredu (grad Rijeka) ili online (sve lokacije - HR i EN jezik), i traju samo 60 minuta.
Dobro su došli Vaši prijedlozi za radionice po mjeri s kojima bismo zajednički mogli riješiti vaš trenutni problem.
Ne znate odakle početi? Želite besplatnu procjenu Vaših potreba? Imate upit ili pitanja?
Kontaktirajte Višnju Željeznjak:
visnja@logit.hr
095/906-0522
www.logit.net/radionice/
We found three companies advertising for the "it consulting services" keyword on Google AdWords. We’ve analyzed their landing pages (the pages you see when you click the ad) from the perspective of a first-time visitor who is ready to buy. Here are our tips on how IT consulting companies can make their landing pages more customer-centric, in order to get more inquiries.
Don't bury yourself in never ending web development process with the "Design first" approach when you can have it all go smooth with one minor change - using "Content first" approach to web development with your web agency.
B2B Website Content Guide
WRITE QUALITY WEB PAGE CONTENT AND GET IT DONE, FAST.
Do you dread writing content for your company website?
● You are not sure what is important to write about...
● or how to write content that makes people buy...
● you're too busy completing other critical tasks...
● all of which makes you put off the writing task...
● which delays the launch of the website for months...
● ... and you can't hire a professional copywriter now.
The B2B Website Content Guide helps you get done with your website content. It tells you what to write about through a series of questions you already know how to answer. Your answers become your content.
U kolovozu 2015. proveli smo istraživanje web stranica 189 hrvatskih izvoznika.
Na temelju istraživanja nastao je ovaj edukativni izvještaj iz kojeg ćete saznati:
- zašto baš izvozne B2B (Business-to-Business) tvrtke trebaju nadprosječno kvalitetne web stranice,
- koje su web sadržaji ključni da biste dobivali više upita,
- kako točno nedostatak tih sadržaja smanjuje prodaju,
- rezultate ispitivanja 15 smjernica koji govore u kakvom su stanju web stranice hrvatskih izvoznika.
Logit is a digital consultancy providing website optimization reports, digital marketing optimization programs, consulting and training services to mature B2B companies who want to get more customers online. This is a short presentation of what we do.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Odlažete zadatke vezane uz digitalni marketing i Vaše poslovne web stranice? Nemate dovoljno samopouzdanja ili vremena uhvatiti se u koštac s tim zadacima? Dobro bi Vam došle nove vještine, znanje, ali i stručan savjet za odrađivanje tih zadataka?
Višnja Željeznjak, stručnjakinja s 20 godina iskustva u digitalnom marketingu, dolazi u Vaš fizički ili virtualni ured i kroz 35+ radionica na teme iz 8 područja digitalnog marketinga pomaže vam odraditi otvorene zadatke.
Trenutno dostupne teme jesu:
- priprema za razvoj novih poslovnih web stranica
- unaprjeđenje postojećih web stranica
- pisanje sadržaja stranica weba
- content (sadržajni) marketing
- društvene mreže
- povećanje posjećenosti
- strategija i planiranje
- mjerenje i analitika
Svaka radionica zamišljena je da bude spoj tri stvari:
1) praktičnih vježbi i rada na konkretnom zadatku (npr. jedna radionica se zove: "Kako napisati stranicu 'O nama' na autentičan i upečatljiv način"), učenja novog znanja (npr. kako pristupiti pisanju sadržaja), i konzaltinga prilagođenog točno određenoj tvrtki (npr. kako bi baš Vaša firma trebala napisati svoju stranicu "O nama")
Radionice se odvijaju u Vaše uredu (grad Rijeka) ili online (sve lokacije - HR i EN jezik), i traju samo 60 minuta.
Dobro su došli Vaši prijedlozi za radionice po mjeri s kojima bismo zajednički mogli riješiti vaš trenutni problem.
Ne znate odakle početi? Želite besplatnu procjenu Vaših potreba? Imate upit ili pitanja?
Kontaktirajte Višnju Željeznjak:
visnja@logit.hr
095/906-0522
www.logit.net/radionice/
We found three companies advertising for the "it consulting services" keyword on Google AdWords. We’ve analyzed their landing pages (the pages you see when you click the ad) from the perspective of a first-time visitor who is ready to buy. Here are our tips on how IT consulting companies can make their landing pages more customer-centric, in order to get more inquiries.
Don't bury yourself in never ending web development process with the "Design first" approach when you can have it all go smooth with one minor change - using "Content first" approach to web development with your web agency.
B2B Website Content Guide
WRITE QUALITY WEB PAGE CONTENT AND GET IT DONE, FAST.
Do you dread writing content for your company website?
● You are not sure what is important to write about...
● or how to write content that makes people buy...
● you're too busy completing other critical tasks...
● all of which makes you put off the writing task...
● which delays the launch of the website for months...
● ... and you can't hire a professional copywriter now.
The B2B Website Content Guide helps you get done with your website content. It tells you what to write about through a series of questions you already know how to answer. Your answers become your content.
U kolovozu 2015. proveli smo istraživanje web stranica 189 hrvatskih izvoznika.
Na temelju istraživanja nastao je ovaj edukativni izvještaj iz kojeg ćete saznati:
- zašto baš izvozne B2B (Business-to-Business) tvrtke trebaju nadprosječno kvalitetne web stranice,
- koje su web sadržaji ključni da biste dobivali više upita,
- kako točno nedostatak tih sadržaja smanjuje prodaju,
- rezultate ispitivanja 15 smjernica koji govore u kakvom su stanju web stranice hrvatskih izvoznika.
Logit is a digital consultancy providing website optimization reports, digital marketing optimization programs, consulting and training services to mature B2B companies who want to get more customers online. This is a short presentation of what we do.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...focsh890
Introduction to Topic One
In this section, the focus is on delving into the
intricate details surrounding Topic One. It is essential
to gain a comprehensive understanding of this topic to grasp Its significance fully. Here are key points to consider:
Definition of Topic One: Understanding the concept of Topic One Is fundamental as it forms the basis for further exploration.
Historical Background: Exploring the historical context of Topic One provides valuable insights into its evolution over time.
Significance and Relevance: Examining why Topic One Is important in its respective field sheds light on its relevance In current discussions
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
A detail overview of Saudi Arabian market in the prospective of vision-2030. Construction industry,its development and its impect on other industries like Furniture industry,woodbase board industry and other related industries in SA
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...focsh890
Introduction to Topic One
In this section, the focus is on delving into the
intricate details surrounding Topic One. It is essential
to gain a comprehensive understanding of this topic to grasp Its significance fully. Here are key points to consider:
Definition of Topic One: Understanding the concept of Topic One Is fundamental as it forms the basis for further exploration.
Historical Background: Exploring the historical context of Topic One provides valuable insights into its evolution over time.
Significance and Relevance: Examining why Topic One Is important in its respective field sheds light on its relevance In current discussions
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
A detail overview of Saudi Arabian market in the prospective of vision-2030. Construction industry,its development and its impect on other industries like Furniture industry,woodbase board industry and other related industries in SA
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Live Chat: Why You Should Get It for Your Business Website, ASAP
1. B2B Website Lead Generation Series
WHY YOU SHOULD GET
LIVE CHAT FOR YOUR
BUSINESS WEBSITE, ASAP
In 2020, losing online sales and business leads is not
something you can afford. Live chat helps you:
● Save online sales that you may otherwise lose, and
● Generate leads where traditional lead generation
forms would fail.
2. A Logit.net
Production
We consult experienced (technology) companies on how to optimize
their business websites for lead generation.
info@logit.net
www.logit.net
3. What Is Live Chat?
Technically speaking, live chat is a software application that sits in the corner of
your business website. You use it to communicate with website visitors in real time,
via text messages.
However, live chat is so much more than just a communication tool for providing
technical support. This presentation will teach you that live chat is perfect for
generating business leads and increasing online sales.
3
4. 4
Live chat is a sales tool.
Your customers want to research and evaluate
your solutions without revealing their identity
to you. They want to stay anonymous for as long
as they can.
However, customers do want the easy, quick
answers only your sales team can provide.
Answering questions via live chat is a way of
letting everyone eat their cake and having it,
too:
● Your customers get the answers they need
without feeling pressured to buy.
● Your sales team now has another channel
open where they can talk to high quality
leads.
Here’s what a live chat widget looks
like on our website www.logit.net.
The chat widget sits in the bottom
right corner of our website, waiting
for a visitor to interact with it.
5. Why Live Chat in
2020? Why in B2B?
In 2020, you can’t count on customers’ willingness to “contact your sales” anymore.
Remember, when they’re buying as businesses, customers are increasingly
behaving as if they were buying as consumers. They expect instant answers and
honest and timely information. Live chat is one way of providing them with what
they want. It’s futile to resist this trend.
5
6. 6
1. Avoid losing sales online.
The discount
coupon I got does
not work.
More than 98% of all website visitors will NOT
convert to paying customers.
People give up their purchase for various
reasons you cannot control.
But what about the reasons you CAN control
and CAN help customers with? Things like:
● Technical problems with your website
● Product questions (“Can I have it in blue?”)
● Customer support questions (shipping,
returns, refunds, pricing…)
One unanswered question is all it takes for the
customer to leave. Why not make yourself
available to answer questions via live chat?
7. 7
2. Convert leads right here, right now.
I’m interested, I
only have a couple
of questions...
“Being in the right place in the right time” - that’s
what having a live chat means for your business.
Sometimes it takes just one chat to attract a new
client who will stay loyal to you for years.
In 2020, visitors are increasingly unlikely to
reveal their email addresses to download your
marketing materials. People expect you to be on
your worst behavior: they expect your
salespeople will call and pester them.
But being able to ask a simple question over chat,
without identifying themselves or being
harrassed or pressured into anything - that’s an
opportunity for your customers to receive
answers to their questions, and an opportunity
for you to show you’re worthy of their trust.
8. 8
3. Make custom orders / quotes possible.
I have a custom
request, I wonder
if you can do the
following: ...
Opening a new channel of communication, such
as live chat, empowers your potential customers
to quickly research and evaluate your solutions
without investing too much time or money.
For example, a customer may wonder if your
service can be used in their specific environment
or situation. One quick conversation over live
chat with you should be enough to make them
order from you, and not from your competitor.
It’s impossible to predict every need a customer
might have. This is why the company with the
most flexibility wins. Be as flexible as you can
about the ways you empower your customers to
communicate with you.
9. 9
4. Uncover problems you never noticed you had.
I’m trying to
register, but
something is
broken.
Websites break all the time without telling you
they’re broken. Sometimes a problem with your
website is so cunning that you could go for days,
even weeks without noticing. Who knows how
many leads and sales you could lose!
When visitors encounter a problem, they will not
tell you. They will simply leave. Unless…
...Unless you make it trivially easy for them to
talk to you about it.
A live chat is a frictionless, low-effort way for
your website visitors to contact you. It’s also
low-risk, because they’re not required to
identify themselves via phone or email.
If just one person contacts you, it’s worth it.
10. 10
5. Delight visitors with a novel way to communicate.
Thank you for
answering! You
guys rock 🥰
Customers are increasingly getting used to
having chats and instant messengers available to
them when they interact with businesses online.
Even when they buy as businesses (B2B),
customers expect that their experience will be
similar to what they experienced as consumers
(B2C).
Despite that fact, most business websites still
don’t use live chat.
They’re missing out, of course.
You can do better. Why don’t you seize that
opportunity to open a new communication
channel, while your competitors still insist that
their customers should call or email them?
11. 11
6. Create loyal customers by providing superb support.
Thank you for
resolving this so
quickly! You made
my day.
Having a live chat sets positive expectations.
Just the fact that live chat exists on your website
tells your website visitors what level of customer
support they can expect if they decide to become
your customer.
Having a live chat communicates that:
● You’re open for business, now
● You’re eager to help
● You’re interested in dealing with customer
issues quickly
Having a live chat is a competitive advantage.
12. 12
7. Collect business insights you’d never get otherwise.
Here’s how I’m
planning to use
your product, I
was wondering...
Sometimes, the best business ideas and insights
come from prospects with innovative ways of
using your solutions, in ways you never thought
of before.
A great way to expose yourself to new ideas is to
make it trivially easy for complete strangers to
talk to you without risking anything. A live chat
is one such way.
For example, a prospect might wonder if they
could use your solution in a way that it wasn’t
designed for - but technically, it could work. You
just might uncover an entire market of
customers with a huge problem and unmet
needs. Now, that’s what we call a business
opportunity!
13. 13
8. Prevent bad online reviews and angry customers.
I’m mad at you!
I am telling
everyone on
Facebook!
Sometimes when people don’t get an immediate
solution to their problem or at least an answer,
they tend to vent online. This could create a
lasting damage to your brand.
These angry customers will not call you or email
you because they don’t want to come into
personal contact with you or reveal their
identity.
However, they might choose an anonymous,
impersonal, instant communication channel
such as your own live chat. If and when they do
so, you have a unique opportunity to save your
face and maybe turn an angry customer into a
loyal ambassador (it does happen).
15. 15
e-Commerce Websites
An online store without a chat is like a physical
store without a sales clerk.
You simply cannot afford to leave your online
store unattended. Live, instant help from a
human is what is required in order for some
online transactions to happen at all.
Here’s how live chat helps you close sales:
● You will remove technical obstacles
● You can help people who are lost on your
website
● Answer product questions your website
fails to answer well
● Assist customers in every way a human
sales clerk would assist in a physical store
16. 16
Businesses That Offer Complex Products or Services
The more complex you solution, the harder it is
for your customers to research, evaluate, and
buy it from you or from anyone.
It’s impossible to anticipate every question a
customer might have about your products and
services. It’s also very hard to set up a bot or a
machine to answer complex questions that
require human reasoning.
Why not be there for your customers while
they’re actively browsing your website and
researching whether or not you should be
included on their short list of vendors? What if
you’re an ideal fit for them, and your website
fails to convince them of that?
17. 17
Providers of High-Value / High-Consideration Solutions
Just because customers are buying high-value
products (for example: enterprise software) or
high-consideration items (for example: a house),
it does not mean that they will tolerate lack of
information on your website.
It all boils down to one single moment: who will
the customer decide to call first, you or your
competitor?
Converting just one high-value transaction
customer over live chat means immediate return
on investment and instant profit.
18. 18
Travel Industry Websites
People shopping for their next holiday or trip can
be completely unpredictable. Some buy on
impulse, and others spend months planning
their next perfect trip.
Either way, why leave any of these sales to
chance? A random bit of information can make or
break a sale.
If you’re a small travel website competing with
the likes of Airbnb and Booking.com, a live chat
is one great competitive advantage you can have
over them. Where these giants zig, you zag
(while you still can). Sometimes, booking certain
trips requires a human touch and local expertise
only you can provide.
19. 19
B2B Companies That Invest in Paid Advertising
Advertising via Google Ads and Facebook Ads is
getting more expensive. Live chat drives the cost
of advertising down by maximizing the
likelihood that some of that paid traffic will
convert to leads and sales.
Landing pages that the ads link to sometimes
confuse or irritate your visitors. When this
happens, visitors react by leaving (and wasting
your advertising money). You can help those
people out by standing by with answers via live
chat. You can even proactively reach out to
them and offer help and answers.
Just one lead more can make a difference,
especially if you’re selling high-value,
high-consideration solutions.
21. 21
“I don’t have the time to supervise live chat.”
That’s like saying “I don’t have the time to
supervise the telephone”. What does it matter in
which channel customers are asking the
questions, as long as they are asking them?
Don’t worry, you don’t personally have to sit on
the live chat app. Alternatives:
● Chat support outsourcing is an option.
There are companies out there who
provide this service.
● Hire a virtual assistant.
● Let interns / juniors listen to chat. You
could use the live chat as an onboarding
activity to quickly train newly hired people.
22. 22
“I don’t want to receive chats in the middle of the night.”
Don’t worry, you’re not required to be online
24/7. Not all industries are expected to do so.
You can configure most chat apps to show the
‘we’re online” status only during your business
hours.
Outside business hours, the live chat app will
show “we’re offline - leave a message” status and
collect email addresses for you to respond later.
It’s perfectly normal.
23. 23
“I’m not on my computer / in the office all the time.”
Don’t worry: even if you decide to listen to the
chat yourself, you can get notified about
incoming chats on your mobile phone.
Most web chat apps have mobile applications
you are constantly logged into for when you’re
out of office.
Naturally, you can mark yourself offline for when
you’re on the go and don’t want to be disturbed.
In that case, someone else in your office can
listen to the chat.
24. Be Up and Running
TomorrowIt’s easy to start:
1. Choose which live chat app you want to use. Some of them are free, some are
quite affordable (ranging from $10 month).
2. Have the live chat code installed on your website. You’ll need your website
developers for that (it’s a copy&paste activity that only takes several minutes).
3. Configure the app according to your needs. You can follow the app’s
documentation or have a consultant help you out with this.
4. Learn how to use live chat, its best practices, and how to maximize results.
24
25. Interested? Let’s
Get You Started.
25
info@logit.net
www.logit.net
Order a 1-on-1 workshop (only
$84) where we’ll configure your
live chat and teach you to use it.