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Grow Your Business With Twitter

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Get tips on how Twitter can help your business - for free!

Get tips on how Twitter can help your business - for free!


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Transcript

  • 1. “ Growing Your Business With Twitter”
    • Lyn Mettler—President
    • Simon Ashton—Vice President of Technology
  • 2.
    • Twitter grew 343% from Sept. 2007 to Sept. 2008, making it the fastest-growing US online social networking site in September -- Nielsen Online, Oct. 2008
    • Twitter passed its one billionth Tweet last week
  • 3. Twitter Basics
    • What is Twitter?
    • Lyn’s definition
      • Public instant messaging/conversation in 140 characters or less
    • Chris Brogan’s definition
      • Twitter, unfiltered, is like someone with mind reading powers walking down 38th Street in Manhattan
    • The official Twitter definition
      • Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?  
  • 4. Twitter Basics
    • Going Viral
      • Something goes viral when each person tells at least two other people about it. By the 20th telling, if each person tells exactly two others, more than half a million people will have heard the news. – Secrets of Social Media Marketing by Paul Gillin
    • Setting up Twitter
      • Your handle
      • Your profile
      • The ‘look’
      • Who to follow
  • 5. Twitter Basics
    • Twitter Lingo
      • Twitterer - a person who uses Twitter
      • Tweet - the actual post
      • Twittering - posting a Tweet
      • DM - direct message
      • Retweet - sharing someone else's tweet with your followers
      • Twitterrhea - The act of sending too many Twitter messages.
  • 6. Twitter Basics
    • Twitter Commands
      • @reply
      • Direct message
      • #Hashtags
        • #GYB for our seminar
    • Twitter Applications
      • Tweetdeck
      • Twhirl
  • 7. Using Twitter for Business
    • 1. Chris Brogan’s Goals
      • Be helpful, be informative, be human, and be as responsive as I can
    • Ways you can use it for business
      • Position yourself as an expert
      • Promote your company
      • Networking
      • Generate new business
      • Provide useful information
      • Stay informed on industry topics
      • Media coverage
      • Customer service
      • Crisis communications
  • 8. Using Twitter for Business
    • Tone
      • Conversational
      • Transparent/open
      • Funny
      • Informative
      • Engaging
      • Friendly
  • 9. Using Twitter for Business
    • What to post?
      • Business vs. personal
      • Compliment others
      • Brag on yourself
      • Share interesting information from other sources
      • Share your news/videos/blog posts
      • Answer people
      • Ask questions
      • Comment on topical news
      • Give the inside scoop
      • Respond to people who may need your services
      • Retweet
      • Don’t post “yes” “no” “I agree” “thanks”
      • Keep one-on-one personal conversations off Twitter
      • Spread out your tweets
  • 10. Monitoring
    • Why Monitor Twitter?
      • See what people are saying about you and your company
      • Customer service
      • New business
    • How to Monitor Twitter?
      • Search.Twitter.com
      • RSS
      • Tweetdeck
  • 11. Maximizing Twitter
      • Link to social networks
      • Cross promote
      • Badge/feed on your Web site/blog
      • Add to your email signature or in any list of ways to contact you
      • Tweeple
  • 12. 5 Things You Can Do Immediately To Engage Twitter For Your Business
      • Start adding your blog posts or news releases to expand their reach/readership
      • Set up monitoring for mentions of your company or related phrases
      • Find 10 people a day for the next week to follow that relate to your business
      • Add Twitter to your email signature and contact us page
      • Use Twitter to seek media coverage by following @skydiver and @profnet
  • 13.
    • Lyn Mettler, President
    • (843) 388-8376
    • AIM: LynMettler
    • Twitter: @webprgirl
    • [email_address]
    • www.stepaheadwebstrategies.com
    • www.mettlerpr.com
    • OR Check us out on MySpace or Facebook
    • Blog: www.newworldpr.blogspot.com
    • Simon Ashton, VP Technology
    • (843) 298-2116
    • Twitter: @simonashton
    • [email_address]
    How to contact us: