This document analyzes the direction of gaze, mise-en-scene, and intended audience of a black and white photograph advertising Calvin Klein underwear. The model's squinted eyes and cheeky smile suggest he is laughing at something he finds attractive. The backdrop and lighting are focused on highlighting the white Calvin Klein logo and underwear. The minimal staging is intended to simply promote the product to both male and female audiences by appealing to men's desire to emulate the model and women's desire for their partners to do the same.

1. Direction and forms of Gaze

2. Direction of gaze: The models attention is directed toward the reader/camera. The models eyes are squinted whilst he's laughing so that he's not directly looking at the camera. He appears as though he's looking at something or some one that he's impressed by or finds attractive, we know this from his cheeky smile and can assume he's laughing. His facial expression can be categorised as comic based on Trevor millums ideas.

3. Mise en scene: The photograph is black and white with the model stood against a black background wearing white Calvin Klein underwear to highlight what they are selling. The Calvin Klein logo is also white to stand out above the background. The camera angle is a mid shot of the models whole body with no surroundings making us look directly at the model and nothing else. The lighting is focused on the mans body, again highlighting the product. There are no props and minimal costume to give a simple and clear statement across to what is being sold.

4. Audience: this image could be directed at both men and women, because if men saw this picture they want to be like the man in the image and wear the boxers, where as the woman may want their husbands/boyfriends to look like this therefore persuading them to buy the product.