Inspire U Webinar Series                                      Presented by                                    the Center f...
Making Professional Choices                                                 Thinking Like a                               ...
“ Big Box” Retailing                                          is an Art Form                              These folks have...
Number One “TAKE AWAY”:                              EMOTION DRIVES SALES                              Retailers drive you...
Wednesday, December 8, 2010
Which One of These Things                              Just Doesn’t Belong Here?Wednesday, December 8, 2010
Number Two “TAKE AWAY”:                        SUGGESTIVE SELLING IS POWERFUL,                           EVEN WHEN IT IS P...
Since When Did Greeting Cards                                 Become a Status Symbol?                          When You Ca...
Number Three “ TAKE AWAY”:                              No One Wants to Feel LAME.                              1. No One ...
Becoming a Loyal Customer                         Based on Emotion and BenefitWednesday, December 8, 2010
Number Four “TAKE AWAY”:                       Offer Special Perks to                        FREQUENT FLYERS!             ...
Make your client feel good about their buying decisions,                          and create a feeling of wellbeing and sa...
Christmas and Valentines Day                              Can and DO live Side by Side                                    ...
Number Five “TAKE AWAY”:                              Physics Laws of Space and Time Do                              Not A...
Smiley Face Dude                                 Said It Was Ok…                              Here I Go Being Emotional Ag...
Prize Giveaway! www.compassionate-touch.orgWednesday, December 8, 2010
Essential and Professional                               Caregiver Kits                                      These Caregiv...
About the Presenter                                                    Angie Patrick has been active in the               ...
Lisa Parenteau,NCTMB, LMT                   Ann Catlin, NCTMB, LMT, OTR  Marketing and Training Consultant                ...
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Inspire u~massage marketing like the big box marketers

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massage therapy, retailing, marketing, massage marketing, emotional sales, angie patrick, center for compassionate touch, ann catlin, lisa curran partenteau,

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Inspire u~massage marketing like the big box marketers

  1. 1. Inspire U Webinar Series Presented by the Center for Compassionate Touch LLC www.compassionate-touch.orgWednesday, December 8, 2010
  2. 2. Making Professional Choices Thinking Like a “Big Box” Marketer Presented By: Angie Patrick Director of Business Development and Corporate Sales apatrick@massagewarehouse.com www.compassionate-touch.orgWednesday, December 8, 2010
  3. 3. “ Big Box” Retailing is an Art Form These folks have it down PAT! • They can make you desire items on special • Make you think you need things, •And make you impulsively purchase things you did not even know you needed.Wednesday, December 8, 2010
  4. 4. Number One “TAKE AWAY”: EMOTION DRIVES SALES Retailers drive your emotions even when you think you may be impervious to their blatant marketing…. But it is the subtleties that get you to have a need to buy. The “in your face” stuff is there to distract you while the smaller details are what drives your need or compulsion to buy a product. Let me share with you a story about how emotion can drive you to buy, even when you aren’t in the market for the items you’ve purchased.Wednesday, December 8, 2010
  5. 5. Wednesday, December 8, 2010
  6. 6. Which One of These Things Just Doesn’t Belong Here?Wednesday, December 8, 2010
  7. 7. Number Two “TAKE AWAY”: SUGGESTIVE SELLING IS POWERFUL, EVEN WHEN IT IS PASSIVE! 1. Placement of retail items in your practice can assist you in fluid sales , even when you do not say a word. 2. Signage is important as they work as a silent salesman for your goods and services. 3. Feelings sell…Sell Relaxation, Sell Peace of mind, Sell Health, Sell Wellness… But focus on the emotion, or how the product or service will make the client FEEL.Wednesday, December 8, 2010
  8. 8. Since When Did Greeting Cards Become a Status Symbol? When You Care Enough to Send the Very BestWednesday, December 8, 2010
  9. 9. Number Three “ TAKE AWAY”: No One Wants to Feel LAME. 1. No One wants to be the one who forgot a birthday, and then look as if they sent just anything as an afterthought. 2. Presentation and Exclusivity make a statement in our society about how much you thought about the gift, product, service etc. 3. Although it is not pretty, many equate “exclusivity” and “scarcity” with self worth. Big Box Retailers KNOW THIS.Wednesday, December 8, 2010
  10. 10. Becoming a Loyal Customer Based on Emotion and BenefitWednesday, December 8, 2010
  11. 11. Number Four “TAKE AWAY”: Offer Special Perks to FREQUENT FLYERS! 1. Capture your client data so you can reach out to them on a regular basis to remind them of special occasions. 2. Offer items for frequent clients that provides a free___________ with five massages. 3. Offer “exclusive event and sales PREVIEWS” offers for those who join your loyalty list. 4. Offer “free” item with a treatment add on. 5: Offer discounts on upgrades for those in your loyalty program.Wednesday, December 8, 2010
  12. 12. Make your client feel good about their buying decisions, and create a feeling of wellbeing and savvy, then gather data and create a loyalty club, and you have a client, hook , line and sinker.Wednesday, December 8, 2010
  13. 13. Christmas and Valentines Day Can and DO live Side by Side on Planet Retail.Wednesday, December 8, 2010
  14. 14. Number Five “TAKE AWAY”: Physics Laws of Space and Time Do Not Apply to Retail and Marketing. 1. Planning and marketing for holidays well in advance of the event can gain your greater exposure for your marketing strategies for holidays. 2. Christmas sometimes IS in July… 3. October: Tis the Season to Be Jolly… 4. December : Great time for Valentines! 5. January: Great time to tell folks how to spend their Tax return dollars!Wednesday, December 8, 2010
  15. 15. Smiley Face Dude Said It Was Ok… Here I Go Being Emotional Again… =)Wednesday, December 8, 2010
  16. 16. Prize Giveaway! www.compassionate-touch.orgWednesday, December 8, 2010
  17. 17. Essential and Professional Caregiver Kits These Caregiver Kits are a collaborative creation of: Center for Compassionate Touch LLC www.compassionate-touch.org Bon Vital www.bonvital.com Massage Warehouse www.massagewarehouse.com PROFESSIONAL MASSAGE THERAPY & SPA PRODUCTS www.massagewarehouse.com/products/professional-caregiver-package/Wednesday, December 8, 2010
  18. 18. About the Presenter Angie Patrick has been active in the massage industry for over a decade. She currently holds the position of Director of Business Development and Corporate Sales for Scrip Companies, Massage Warehouse. Angie’s Industry Achievements Include: •Certified Reflexologist / Reiki Practitioner • Organizer of SANCTUARY, a philanthropic event raising funds and awareness for Massage Therapy Research •Creator of The MASSAGE SCHOOL MAKEOVER • Columnist for MASSAGE TODAY, Business Building Blocks •Partner in the AMERICAN MASSAGE CONFERENCE •Performance Health / Massage Therapy Foundation 2010 Humanitarian Award Recipient •World Massage Festival 2010 Founders Award RecipientWednesday, December 8, 2010
  19. 19. Lisa Parenteau,NCTMB, LMT Ann Catlin, NCTMB, LMT, OTR Marketing and Training Consultant Owner and Director, Center for Compassionate Touch LLC Center for Compassionate Touch LLC lisa@compassionate-touch.org ann@compassionate-touch.org 617-797-7990 417-844-8514Wednesday, December 8, 2010

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