Social publicity pros Lisa Buyer and Michelle Stinson Ross are set to speak to the massive opportunity for marketers in earned media on Thursday, September 12th at SES San Francisco. Social Publicity & Publishing: How to Earn It, Grow It, Brand It homes in on the distribution and amplification of great content, a critical facet of any successful new media marketing efforts. Learn how to use online social events, such as Twitter chats and Google+ Hangouts, to influence audience members to interact with and even promote socially savvy businesses. Session attendees can expect to see: · Social PR best practices in action, with real-world examples of earned media successes. · Instruction and guidance on community building and growing an audience through great content. · Lessons in using visuals to attract social and media attention, with tips and cautions for best results. · New, creative methods for thought leadership and credibility building, to stand out from the crowd even in saturated markets. · The most effective social PR strategies on both popular and lesser known channels.

1. San Francisco • September 10–13, 2013 • #SESSF @SESConf
Social Publicity and Publishing
Earn it, Grow it,
Brand it
Lisa Buyer
The Buyer Group
Author, Publicist, Journalist
@lisabuyer Follow me

2. San Francisco • September 10–13, 2013 • #SESSF @SESConf
SES @lisabuyer Facts
• 2006 My first SES in Chicago
• 2008 first time speaking at SES San Jose
• 6th SES SF speaking
• Writer at Search Engine Watch – follow my
monthly column
• Part of the ClickZ Academy
• Write for ClickZ
• Cover trending topics and news related to
Search, Social and Public Relations

3. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
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Resource Books
Lisa Buyer
The Buyer Group
Author, Publicist, Journalist
@lisabuyer Follow me

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Easy Reading and
Actionable!
Follow
#SocialPRSecrets
Or buy the book
Available on Amazon
Lisa Buyer
The Buyer Group
Author, Publicist, Journalist
@lisabuyer Follow me

39. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle