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San Francisco • September 10–13, 2013 • #SESSF @SESConf
Social Publicity and Publishing
Earn it, Grow it,
Brand it
Lisa Bu...
San Francisco • September 10–13, 2013 • #SESSF @SESConf
SES @lisabuyer Facts
• 2006 My first SES in Chicago
• 2008 first t...
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
Resource Books
Lisa Buyer
The Buyer Group
Author, ...
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
Easy Reading and
Actionable!
Follow
#SocialPRSecre...
San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
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Social Platforms for Publicity by Lisa Buyer

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Social publicity pros Lisa Buyer and Michelle Stinson Ross are set to speak to the massive opportunity for marketers in earned media on Thursday, September 12th at SES San Francisco. Social Publicity & Publishing: How to Earn It, Grow It, Brand It homes in on the distribution and amplification of great content, a critical facet of any successful new media marketing efforts.

Learn how to use online social events, such as Twitter chats and Google+ Hangouts, to influence audience members to interact with and even promote socially savvy businesses. Session attendees can expect to see:

· Social PR best practices in action, with real-world examples of earned media successes.

· Instruction and guidance on community building and growing an audience through great content.

· Lessons in using visuals to attract social and media attention, with tips and cautions for best results.

· New, creative methods for thought leadership and credibility building, to stand out from the crowd even in saturated markets.

· The most effective social PR strategies on both popular and lesser known channels.

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Transcript of "Social Platforms for Publicity by Lisa Buyer "

  1. 1. San Francisco • September 10–13, 2013 • #SESSF @SESConf Social Publicity and Publishing Earn it, Grow it, Brand it Lisa Buyer The Buyer Group Author, Publicist, Journalist @lisabuyer Follow me
  2. 2. San Francisco • September 10–13, 2013 • #SESSF @SESConf SES @lisabuyer Facts • 2006 My first SES in Chicago • 2008 first time speaking at SES San Jose • 6th SES SF speaking • Writer at Search Engine Watch – follow my monthly column • Part of the ClickZ Academy • Write for ClickZ • Cover trending topics and news related to Search, Social and Public Relations
  3. 3. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer
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  36. 36. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer
  37. 37. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle Resource Books Lisa Buyer The Buyer Group Author, Publicist, Journalist @lisabuyer Follow me
  38. 38. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle Easy Reading and Actionable! Follow #SocialPRSecrets Or buy the book Available on Amazon Lisa Buyer The Buyer Group Author, Publicist, Journalist @lisabuyer Follow me
  39. 39. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle
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