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Sample Chapter – A Guide to Open Innovation and Crowdsourcing

by Innovation and Content Marketing Strategist, Speaker, and Trainer at Business Strategy Innovation on Mar 21, 2012

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Open innovation and crowdsourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large ...

Open innovation and crowdsourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. 'A Guide to Open Innovation and Crowdsourcing' explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.

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Sample Chapter – A Guide to Open Innovation and Crowdsourcing Sample Chapter – A Guide to Open Innovation and Crowdsourcing Document Transcript