About Kepner – TregoeMultinational management consulting and training services companyAnalyze and develop thinking processes for critical business applicationsPrinceton, New JerseyManufacturing, electronics, chemical, pharmaceuticals, and financial servicesDr. Charles Kepner and Dr. Benjamin Tregoe
Products/Services Offered. Businesses that focus on products usually work within a specific line and rarely depart from it. Most products share similarities.Markets Served. Businesses that focus on serving specific markets might offer different products but all are aimed at the needs of the market. (customer-focused)Low-cost production. When a business focuses on low cost production, it gains advantages through efficiency. Success might be seen not by raising prices but by lowering costs.Operations capability. Organizations that can create robust products or deliver robust services efficiently have this as their main focus. Note, while similar to low-cost production, operations capability has a greater focus on processes than on cost.Method of sale/distribution. Here, a unique and/or proven method of transacting or delivering to the client is what sets the business apart.Technology. Many businesses adopt technology in their practices but technology leaders fit into this category by creating and defining technology.Natural resources. As the name suggests, organizations that work with natural resources – as producers or distributors – will have this as their main focus.Return/profit. These are organizations that willingly switch from one business to another and from one industry to another, depending on where they see trends improving or declining.
brings focus to your competitive advantageA company with an unclear driving force will typically commit valuable, scarce resources behind products, services, and markets that are antithetical to its vision. When this happens, there’s no chance for the organization to grow properly, and they unnecessarily expose themselves to more strategic competition. cradles the company in a decision-making frame, reinforcing decisions in alignment with the company’s strategy and flagging decisions that are out of alignment with the company’s strategy for challenge
