1. 2011 AMWAY GROWTH INCENTIVES
Your Business. Your Achievement. Your Rewards.
2. TAKE YOUR BUSINESS TO
THE NEXT LEVEL AWARDS SUMMARY
Every IBO who embraces this Push to Platinum
opportunity does so for different First-time Platinum: $2,500 and New Platinum Conference invitation
reasons. You’re unique and so are Monthly: Platinum Plus and/or Platinum Elite
your goals. And this business – your Annual: Q12 Award of $7,500 to $20,000
business – lets you grow as far and
as fast as you choose. Soar to Sapphire
First-time Sapphire (in-market): $5,000 and Achievers invitation
Amway Growth Incentives and First-time Founders Sapphire (in-market): $7,500 and Achievers invitation
special programs can add to an Monthly: Platinum Plus and/or Platinum Elite
exceptional compensation plan with Annual: Q12 Award of $7,500 to $20,000
a variety of cash awards, business
conferences, and other benefits
to help you take your business to Elevate to Emerald
the next level. Set your sights on a First-time Emerald (in-market): $15,000
specific goal and go for it! First-time Founders Emerald (in-market): $20,000
Expansion (for in-market Founders Emerald): $25,000 or
$50,000 or
CONTENTS $75,000
First-time Cash Awards 5 Monthly: Platinum Plus and/or Platinum Elite
Annual: Q12 Award of $7,500 to $20,000
Monthly Awards 5 Achievers invitation
Annual Q12 Awards 6
Drive to Diamond
Q12 Bonus Criteria and Options 6 Expansion (for in-market Diamonds with
at least 3 qualified 12-month legs): $100,000 or
Volume Equivalency Requirements 7
$125,000 or
Expansion Awards 7 $200,000 or
$250,000
Business Conferences 8 Monthly: Platinum Plus and/or Platinum Elite
Peter Island Qualifications 10 Annual: Q12 Award of $7,500 to $20,000
Achievers invitation
Founders Achievement Awards 11 Diamond Club invitation
Growth Incentives are awarded based on North America qualifying legs and volume only.
The average monthly Gross Income for “active” IBOs was $115 (U.S.)/$181 (Canada).
Approximately 66% of all IBOs of record were found to be “active” based on an independent survey in 2001.
“Active” means an IBO attempted to make a retail sale, or presented the Amway Independent Business Owner Compensation Plan, or received bonus money, or attended
a company or IBO meeting in the year 2000. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus the amount of Performance
Bonus retained. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.
Following are approximate percentages of Direct Fulfillment IBOs of record in North America who achieved the illustrated levels of success in the performance year ended
August 31, 2009: Q12 0.3764%; Platinum 0.2575%; Ruby 0.0059%; Founders Platinum 0.6063%; Founders Ruby 0.0038%; Sapphire 0.0277%; Founders Sapphire 0.0424%;
Emerald 0.0206%; Founders Emerald 0.0739%; Diamond 0.0214%; Founders Diamond 0.0112%; Executive Diamond and Above 0.0106%.
IBOs who earned a Platinum Plus Bonus in at least one bonus period in FY2009: 0.3217%.
IBOs who earned a Platinum Elite Bonus in at least one bonus period in FY2009: 0.1395%.
IBOs who earned FAA in FY2009: 0.0121%.
IBOs who achieved Q12 in FY2009: 0.3764%.
IBOs who earned eight or more in-market FAA credits in FY2009: 0.0100%.
The Amway Independent Business Owner Compensation Plan (IBO Compensation Plan) offers monthly and annual bonuses that IBOs can earn in accordance with their
contract with Amway. IBOs also may qualify for the AMWAY™ Growth Incentives Program (GI Program), a collection of discretionary programs separate from the IBO
Compensation Plan and that can vary from year to year. IBO eligibility for the GI Program is at Amway’s discretion. The GI Program is available only to IBOs in “good
standing” and those whose conduct demonstrates high ethical and business standards aligned with the goals and objectives of Amway and its related businesses.
For more details on qualifying for the GI Program and the requirements for good standing, see information on Amway.com or contact Amway Sales.
2 3
3. GROWTH INCENTIVES begin September 1 and end These standards require that:
QUALIFICATION DETAILS August 31. Barring unforeseen • n IBO’s conduct must not
a FIRST-TIME CASH AWARDS
All awards and business conferences business conditions, this three-year negatively affect the reputation of Bonuses earned when you qualify at these levels for the first time and they are the highest pin levels for which
program allows IBOs to develop Amway, its related businesses, or you’ve qualified.
Amway Independent Business personal business goals to achieve IBOs affiliated with Amway and its Amway offers extra Growth Incentives for achieving key milestones in North America for the first time.
Owners (IBOs) can be recognized key Growth Incentives. Fiscal year related entities;
and compensated by Amway in a 2011 is the second year of the First-time Cash Awards are cumulative. If an IBO qualifies for more than one award in the same fiscal year, they qualify for
• n IBO complies with the letter
a
variety of ways. current program. each award. Separate payments will be generated.
and spirit of the Rules of Conduct,
laws, and regulations in any market North American Platinum, Sapphire, and Emerald First-time Cash Awards will be paid the month after the qualification
Amway IBO The Growth Incentives Program
the IBO has a presence, and has been achieved and approved. Founders Awards will be paid after year end, following qualification approval.
Compensation Plan also offers qualifications for select
demonstrates cultural sensitivity
The IBO Compensation Plan offers business conferences. Achieve Growth Incentive
given market conditions; and
monthly and annual bonuses that First-time Platinum* $2,500
Amway must verify and confirm that • n IBO does not defend or support
a
IBOs can earn in accordance with and
all qualifiers have met award criteria. the conduct of others who do not
their contract with Amway. New Platinum Conference invitation
comply with this criteria.
________________________________________________________________________________________________________
Amway Growth Incentives IBO eligibility for the 2011 Growth
IBOs also may qualify for Growth Incentives Program is at the First-time Sapphire (in-market) $5,000 and Achievers invitation
Incentives, a collection of discretion of Amway and is based First-time Founders Sapphire (in-market) $7,500 and Achievers invitation
discretionary awards separate from on conduct that demonstrates high First-time Emerald (in-market) $15,000 and Achievers invitation
the IBO Compensation Plan. While ethical and business standards First-time Founders Emerald (in-market) $20,000 and Achievers invitation
these can vary from year to year, aligned with the goals and objectives ________________________________________________________________________________________________________
new Growth Incentives are designed of Amway and its related businesses. *New Platinums may overlap fiscal years as outlined in the Amway Business Reference Guide. IBOs who overlap the 2010–2011 fiscal
for use from fiscal year 2010 to year will be paid the 2011 Qualification Award.
fiscal year 2012. Fiscal years
MONTHLY AWARDS
Earn additional monthly bonuses as you grow beyond Platinum.
DEFINITIONS customer’s address. Customer sales A New Leg is an in-market leg Achieve Growth Incentive
from inventory must be reported qualified for the month at 25% that Platinum Plus
Baseline Requirements
using the Customer Sales Activity did not have a Platinum in it one Generate 10,000 to 12,499 PV in Personal
For Annual Q12 and
(CSA) Receipt tool at Amway.com. year ago. Group/Ruby Volume for one month 2% of PG/Ruby BV
Expansion Awards
Customer orders shipped to an IBO’s or
• enerate 150 Personal PV
G A Second-year leg is an in-market
address are not eligible. Platinum Elite
each month (1,800 Annual) that leg qualified for the month at 25% Generate 12,500 PV or more in Personal
includes 50 QCPV (600 Annual) Award Volume includes your that did not have a Platinum in it two Group/Ruby Volume for one month 4% of PG/Ruby BV
from qualified sales to registered Personal PV plus the PV of IBOs in years ago.
customers each month. non-qualified (non-25%) legs. This
• omplete at least six
C includes Pass-up PV from downline A Q is a qualified in-market 25%
training credits. non-qualified Platinums. month in your frontline (legs).
Expansion Awards and Q12
Qualified Customer PV (QCPV) Personal Group (PG/Ruby) Platinum Plus for Emerald Pins
includes volume from registered Volume includes your Personal The average monthly Gross Income for “active” IBOs was $115 (U.S.)/$181 (Canada).
require Qs for qualification.
customer orders placed through Volume and Pass-up Volume (non- See pages 6 and 7 for details.
Amway.com (including Partner Store 25%) from non-Platinum legs. It does Approximately 66% of all IBOs of record were found to be “active” based on an independent survey in 2001.
orders), Personal Retail Websites, not include any Platinum PV whether ollowing are approximate percentages of Direct Fulfillment IBOs of record in North America who achieved the illustrated levels of success in the performance year ended
F
August 31, 2009: Q12 0.3764%; Platinum 0.2575%; Ruby 0.0059%; Sapphire 0.0277%; Founders Sapphire 0.0424%; Emerald 0.0206%; Founders Emerald 0.0206%;
DITTO® program, and Customer qualified or not. Diamond 0.0124%.
Support, and shipped to the IBOs who earned a Platinum Plus Bonus in at least one bonus period in FY2009: 0.3217%. IBOs who earned a Platinum Elite Bonus in at least one
bonus period in FY2009: 0.1395%.
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4. ANNUAL Q12 AWARDS
You may qualify for an award of $7,500, $15,000, or $20,000 when you meet baseline requirements and generate 12
VOLUME EQUIVALENCY REQUIREMENTS
qualifying months during the fiscal year. As a qualifier, you will receive one annual Q12 Award, whichever is highest. Should you miss one or two Q12 months, you may still qualify with Volume Equivalency. This requires 10 or 11 Q12 months plus the
required volume (see chart below).
Achieve Growth Incentive
Q12 Bonus Volume Criteria
Q12 Award $7,500 Award 10–11 Q12 Award months plus 108,000 Award PV
Generate 12 Q12 months with 7,500 Award PV or $15,000 PG (Ruby) 10–11 Q12 PG/Ruby months plus 108,000 PG/Ruby PV
by meeting the requirements on the chart below. $7,500 and Achievers invitation $20,000 Platinum Plus (below Pin Emerald) 10–11 Q12 Platinum Plus months plus 144,000 PG/Ruby PV
________________________________________________________________________________________________________ $20,000 Platinum Plus (Pin Emerald) 10–11 Q12 Platinum Plus months plus 144,000 PG/Ruby PV plus at least six new Qs†
†
Must exceed 2010 Q baseline.
Q12 PG/Ruby
You can track your Q12 month progress on Amway.com > Business Center > View Business Reports > GI Program Tracking
Generate 12 Q12 months with 7,500 PV in PG/Ruby
Volume or by meeting the requirements on the
chart below. $15,000 and Achievers invitation
________________________________________________________________________________________________________ EXPANSION AWARDS
Bonuses designed to reward you for becoming a leader and helping others to succeed.
Q12 Platinum Plus
You may qualify for an Expansion Award when you achieve baseline requirements and generate the volume shown below.
For IBOs below Emerald
Generate 12 Q12 months with 10,000 PV in PG/Ruby As a qualifier, you will receive one annual Expansion Award, whichever is higher.
Volume or by meeting the requirements on the
FOUNDERS EMERALD EXPANSION AWARDS
chart below. $20,000 and Achievers invitation Qualified in-market Founders Emeralds with at least 3 qualified in-market 12-month legs can earn one of the following awards.
________________________________________________________________________________________________________
}
For Emerald Bonus Recipients:
Q12 Platinum Plus • With 36 Qs and 4,000 monthly PV PG/Ruby Volume (48,000 annual) $25,000 or
For IBOs who previously achieved Emerald • With 36 Qs and 6,000 monthly PV PG/Ruby Volume (72,000 annual) $50,000 or and Achievers
Generate 12 Q12 months with 10,000 PV in PG/Ruby • With 36 Qs and 7,500 monthly PV PG/Ruby Volume (90,000 annual) $75,000 or invitation
Volume or by meeting the requirements on the chart below, • With 36 Qs and 2,500 monthly PV PG/Ruby Volume (30,000 annual) plus at least six new Qs† $75,000
and add at least six Qs†. $20,000 and Achievers invitation
DIAMOND EXPANSION AWARDS
Must exceed 2010 Q baseline.
†
Qualified in-market Diamond Bonus Recipients who have a minimum of 3 qualified in-market 12-month legs can earn one of the
following awards.
}
For Diamond Bonus Recipients:
Q12 BONUS CRITERIA AND OPTIONS
• With 54 Qs and 4,000 monthly PV PG/Ruby Volume(48,000 annual) $100,000 or
To receive a Q12 Bonus requires that you produce at least 7,500 PV in either Award Volume or PG/Ruby Volume. As an IBO develops
• With 60 Qs and 4,000 monthly PV PG/Ruby Volume (48,000 annual) $125,000 or and Achievers
new downline qualifiers, there are additional ways to earn a Q12 GI month.
• With 72* Qs and 2,500 monthly PV PG/Ruby Volume (30,000 annual) $200,000 or invitation
MONTHLY REQUIREMENTS FOR Q12 • With 72* Qs and 2,500 monthly PV PG/Ruby Volume (30,000 annual) plus at least six new Qs† $250,000
Q12 Bonus Required Volume Type Full Volume or 1 New Leg* or 2 New Legs or 1 Second-year Leg or 2 Second-year Legs
*Diamond Bonus Recipients who achieve eight North American FAA credits and 2,500 monthly PG/Ruby Volume (30,000 annual) can qualify
$7,500 Award 7,500 PV 4,000 PV 2,500 PV 5,000 PV 2,500 PV
in lieu of 72 Qs and 2,500 PG/Ruby Volume. At least six new Qs are still required to receive the $250,000 Expansion Award.
$15,000 PG/Ruby 7,500 PV 4,000 PV 2,500 PV 5,000 PV 2,500 PV †
Must exceed 2010 Q baseline.
$20,000 Platinum Plus
(below Pin Emerald) 10,000 PV 6,000 PV 4,000 PV 10,000 PV 10,000 PV
$20,000 Platinum Plus†
(Pin Emerald) 10,000 PV† 10,000 PV† 10,000 PV† 10,000 PV† 10,000 PV†
*Can be
averaged
The average monthly Gross Income for “active” IBOs was $115 (U.S.)/$181 (Canada).
†
Must grow six Qs and exceed 2010 Q baseline.
Approximately 66% of all IBOs of record were found to be “active” based on an independent survey in 2001.
ollowing are approximate percentages of Direct Fulfillment IBOs of record in North America who achieved the illustrated levels of success in the performance year ended
F
August 31, 2009: Q12 0.3764%; Platinum 0.2575%; Ruby 0.0059%; Sapphire 0.0277%; Founders Sapphire 0.0424%; Emerald 0.0206%; Founders Emerald 0.0739%;
Diamond 0.0124%.
IBOs who earned a Platinum Plus Bonus in at least one bonus period in FY2009: 0.3217%. IBOs who earned a Platinum Elite Bonus in at least one
bonus period in FY2009: 0.1395%.
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5. BUSINESS CONFERENCES Diamond Club
For many IBOs, qualifying for invitation-only business conferences is Qualified Diamonds and above embark on a six-day sojourn with deluxe
an added incentive to achieve. Held in fabulous locations, these events accommodations. Attendees participate in strategic meetings, new product
give achieving IBOs a chance to talk strategy, try new products, and assessments, networking opportunities, and a wonderful celebration
celebrate accomplishments. of outstanding achievement. But that’s not all! Attendees are surprised
and delighted from the moment they arrive with special treats, celebrity
Business conference invitations are awarded at several qualification levels.
appearances, marvelous parties, once-in-a-lifetime activities, amazing spa
treatments, and more – all for their pleasure and relaxation.
Executive Diamond Club
Qualified Executive Diamonds and above always travel first class to Amway
events. For this conference, they join in the Diamond Club experience with
a couple of extra-special days added on to meet with Amway executives –
connect, collaborate, and strategize together – and also enjoy the ultimate
in leisure time activities. No matter what you do at Executive Diamond Club,
you can be sure it will be extraordinary!
Peter Island
New Platinum Conference Beautiful white sand beaches and trade wind breezes – the
Newly qualified Platinums, the newest leaders in the business, are invited islands are calling you! Peter Island’s exclusive resort boasts
to a three-day business seminar that provides inspiration, motivation, and first-rate food and service. How can we make your dreams come
information to grow as a leader. New Platinums take part in world-class to life? A private yacht for a day or overnight cruise with your own
training to build sales and sponsoring skills and are given the opportunity captain and staff, shopping in St. Thomas with a stay at the The
to connect with executives from Amway and the Independent Business Ritz-Carlton® Hotel, a private hideaway on St. John, scuba diving,
Owners Association International. snorkeling, and sailing, the possibilities are endless ... paradise
awaits you!
Achievers Invitational
In a word, this annual event can only be described as spectacular.
And it should be for the deserving IBOs who are Q12 Growth Incentive
recipients, and/or qualified Sapphires and above who receive an invitation
to attend. Achievers is the biggest business conference of the year for North North American Growth Council
America! Eligible IBOs are treated to inspiring business meetings, excellent The premier recognition event and strategic planning conference of the
sales and product training, a recognition gala, great entertainment, and year for top North American achievers where only the finest first-class
leisure time activities. luxury treatment will do. Get to this level and it’s no longer called success,
it’s called elite success – and the reward trip is just as stupendous as the
achievement. This incredible journey is sure to inspire even more business
success in days ahead. See page 10 for qualification requirements.
Global Founders Council
This is the highest global level of achievement recognized in the AMWAY™
business. With 20 FAA points and/or as a currently qualified Crown
Ambassador, travel with the world’s most elite group of Amway leaders for
an extravagant excursion – one you will savor forever! Whether it be Monte
Carlo, a major competitive sporting event held in Beijing, or New York
City. Go behind-the-scenes and above-the-clouds – this is a high-class
experience, designed to abundantly reward Amway’s highest achievers.
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6. PETER ISLAND QUALIFICATIONS FOUNDERS ACHIEVEMENT AWARDS (FAA)
Qualified Diamonds and above can qualify for one or more Peter Island invitations upon achieving the baseline and Discretionary cash awards are presented to IBOs who meet baseline requirements, demonstrate extraordinary business
qualification requirements. development, and exhibit high ethical and business standards. To qualify, you must be a Diamond Bonus Recipient with a
minimum of eight FAA credits. The first time you accumulate 40 FAA credits or more (in increments of five), you’re eligible
For one invitation, you must be a: to receive a special One-time Cash Award instead of an Annual Cash Award.
• New Diamond with at least three Peter Island (PI) credits, or a
• Requalified Diamond Bonus Recipient (DBR) who achieves Peter Island goal, or a
• Requalified DBR who achieves 12 Peter Island credits, or a
• New Crown Ambassador* who is a DBR. Founders Achievement Awards
$4,480,000
$4,800,000
*This invitation is in addition to trips earned based on credits.
FAA Credit Calculation
$ 4,500,000
$3,920,000
$4,220,000
For two invitations, you must be a requalified DBR with 18 Peter Island credits.
Domestic Leg Credits $ 4,000,000
$3,360,000
$3,600,000
Diamonds who qualified in FY2006 or later have a grace period and are not required to be a DBR for their first two trips.
12-month leg 1.0
DBR requirements begin when the third trip is earned. Emerald Bonus leg 1.5 $ 3,500,000
$2,800,000
$3,000,000
Diamond Bonus leg 3.0
First-time Diamonds with at least 3.0 PI credits or Requalifying Diamonds who are DBRs and achieve their goal earn one
$ 3,000,000
trip. An additional trip can be earned for being DBR with 18 PI credits or earning a New Crown Ambassador pin.
$2,240,000
$2,400,000
International Leg Credits
$ 2,500,000
Year-to-year Goals
#2 12-month leg 1.0
$1,680,000
$1,800,000
Minimum goal after earning your first trip is 4.5 credits. #2 Emerald Bonus leg 1.5 $ 2,000,000
#2 Diamond Bonus leg 3.0–6.0
$1,232,000
$1,320,000
$1,120,000
$1,200,000
If you achieve or exceed your FY2010 goal, your FY2011 goal will be .5 credit higher than the FY2010 goal. If you did not
$1,120,000
$1,200,000
Other 12-month leg 0.5
$1,008,000
$1,080,000
achieve your FY2010 goal, your goal for FY2011 will not change. $ 1,500,000
$896,000
$960,000
$784,000
$840,000
$672,000
$720,000
Credits
$560,000
$600,000
$ 1,000,000
$448,000
$480,000
Peter Island credits are earned on qualified in-market legs:
$336,000
$360,000
$224,000
$240,000
$168,000
$180,000
$112,000
$120,000
• 0.5 credit for a 6- to 11-month qualified leg. $ 500,000
$56,000
$60,000
$28,000
$30,000
• 1.0 credit for a 12-month qualified leg.
Credits 8 12 16 20 25 30 35 40 45 50 55 60 65 70 40 45 50 55 60 65 70
• 1.5 credits for an Emerald Bonus leg.
• 3.0 credits for a Diamond Bonus leg.
FAA Annual Cash Awards FAA One-time Cash Awards
You can track your progress on Amway.com > Business Center > View Business Reports >
GI Program Tracking. Award amount U.S. dollars
Award amount Canadian dollars
Award amount U.S. dollars
Award amount Canadian dollars
NORTH AMERICAN GROWTH COUNCIL QUALIFICATIONS
North American Growth Council invitations are extended to IBOs who achieve DBR with at least
3 in-market Q12 legs and:
• 84 in-market Qs,
• 10 in-market FAA credits,
OR
• 72 in-market Qs plus at least six new Qs† in the year of qualification.
Must exceed 2010 baseline.
†
The average monthly Gross Income earned by “active” IBOs was $115 (U.S.)/$181 (Canada).
Approximately 66% of all IBOs of record were found to be “active” based on an independent survey in 2001.
ollowing are approximate percentages of Direct Fulfillment IBOs of record in North America who achieved the illustrated levels of success in the performance year ended August
F
31, 2009: Q12 0.3764%; Platinum 0.2575%; Ruby 0.0059%; Sapphire 0.0277%; Founders Sapphire 0.0424%; Emerald 0.0206%; Founders Emerald 0.0206%; Diamond
0.0124%.
IBOs who earned a Platinum Plus Bonus in at least one bonus period in FY2009: 0.3217%. IBOs who earned a Platinum Elite Bonus in at least one
bonus period in FY2009: 0.1395%.
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