Become a more effective communicator by mastering the language!
1. Become a More Effective Communicator by
Mastering the Language!
By
Terry H. Hill
1
Whether you are consulting with your accountant about your business finances, negotiating a
contract with a supplier, or making a presentation to your staff, understanding and speaking the
language can help you communicate more effectively and accomplish your goals more efficiently.
Language is the method of human communication, either spoken or written. Not only is language a
means of communicating thoughts and ideas, but it also forges friendships, cultural ties, and economic
relationships. Language is the vehicle for transmitting knowledge, and today in our world, knowledge is one of the
key factors in gaining your competitive edge. Implementing valuable knowledge creates prosperity and growth. We
have all witnessed and experienced revolutionary changes in our lives with the advent of the Internet! Within the
last decade---thanks to the Internet---access to limitless knowledge is at our fingertips, and millions of people
across the world are able to communicate and to exchange ideas with each other on every continent. People across
the world are able to do this not only because these various technological advances exist, but also because they
share a common language, namely, English. English is recognized as the international language of business,
finance, and technology.
With this worldwide access to the Internet’s vast knowledge inventory and with the recognition of
English as the international language, global productivity is on the rise and is unstoppable, and the
power of language becomes even more evident!
Our productivity depends on the power of language to persuade. Persuasion is the “name of the game!”
Advertisers who want us to buy their products know it; politicians who want our vote know it; and government
leaders who want to advance their agendas and minimize their weaknesses know it. Spinning, parsing, and
propagandizing are all common persuasive language skills. So are inspiring, encouraging, and comforting!
Linguists have said that language creates and conveys the culture. So, too, in the world of business: Language
conveys the business culture.
Words have a very significant impact on the way people are perceived and respected. Developing a
great vocabulary is one of the most overlooked ways to improve our image. A common myth is that
improving one’s vocabulary is useful only if you were a writer or public speakers. However, the truth is that
everyone benefits from it, both personally and professionally. The importance of vocabulary is noted by several
scientific studies that report that the strength of a person's business vocabulary is the single greatest measure of
predicting income!
Terry H. Hill is an author, consultant, trainer, mentor, and the founder/managing partner of Legacy Associates, Inc., a business consulting firm
based in Sarasota, Florida. Legacy, http://www.legacyai.com, is the parent company of the online small business, entrepreneurship, and
management training website, http://www.TrainingforEntrepreneurs.com.