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Why Quality of Place and Identity Matter by Steven Pedigo

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Cleveland-Marshall College of Law
Cleveland-Marshall College of Law

Panel discussion at CEOs for Cities 2014 National Meeting covers the power of place branding and competitive identity in cities. For more info, visit ceosforcitiesnationalmeeting.org.

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WHY QUALITY OF PLACE & IDENTITY MATTER STEVEN PEDIGO NOVEMBER 3, 2014 Image credit: www.research-europe.com
“Entrepreneurs look for talented workers and the amenities that these workers like.” – Endeavor Insight, 2014
Happiness with our location is driven by 5 traits. Aesthetics Values/ Identity Leadership Opportunity City Services 11/14/14 3
STEVEN PEDIGO NYU INITIAITVE FOR CREATIVITY & INNOVATION IN CITIES SPEDIGO@NYU.EDU @IAMSTEVENPEDIGO SPS.NYU.EDU/CREATIVECITIES

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Why Quality of Place and Identity Matter by Steven Pedigo

  • 1. WHY QUALITY OF PLACE & IDENTITY MATTER STEVEN PEDIGO NOVEMBER 3, 2014 Image credit: www.research-europe.com
  • 2. “Entrepreneurs look for talented workers and the amenities that these workers like.” – Endeavor Insight, 2014
  • 3. Happiness with our location is driven by 5 traits. Aesthetics Values/ Identity Leadership Opportunity City Services 11/14/14 3
  • 4. STEVEN PEDIGO NYU INITIAITVE FOR CREATIVITY & INNOVATION IN CITIES SPEDIGO@NYU.EDU @IAMSTEVENPEDIGO SPS.NYU.EDU/CREATIVECITIES