Restaurant Marketing Blue Print

1. The Next Communication Channel
Mobile Marketing and Beyond
Title slide
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2. Text Messaging integrates with Social Media; email;
websites, RSS Feeds
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3. TEXT MESSAGING 101
Text “Call to Action”
KEYDWOR
(CHAN) GES
SHORTCODE
(STSAAYMSE T)HE
Text RANCH1 to 393939 to Receive FREE
Order of Ranch Vittles Next Visit!
When client texts,
They are entered
Into the database!
Msg&Data Rates may apply. To Opt Out, text STOP to 72727

4. Database Marketing
Strategies include:
Loyalty Marketing: Capturing current customers through
aggressive point of sale campaigns.
Lead Generation: Capturing potential NEW customers by adding
mobile engagements to your print coupons, radio, television, and other
media.
Monetize:
Messages are then scheduled out to the growing databases of current
and potential customers resulting in increased frequency of
transactions, increased awareness, and new customers!!
Pizza Ranch: $3 OFF any
Large, $2 OFF any Medium,
call now 1-319-266-2555,
code mb12, exp. 4/12/14 get
our app http://bit.ly
Reply STOP 2end
Msg&Data Rates may apply. To Opt Out, text STOP to 393939 3-4 Coupons per Month

5. Delivering Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
Timely Promotions = Higher Redemption Rates
Pizza Ranch: Free Drink for 1
w/ Purchase of any Medium
or Lg. Pizza exp. 3/14, show
msg 2 redeem.
Reply STOP 2end
Pizza Ranch: Weekend
Special, $24.99 Large Pizza
w/12 Crispy Ranch Chicken
and Taters. Exp. 4/1, show
message to redeem .
Reply STOP 2end
Pizza Ranch: $2 OFF any
Pizza Buffet all weekend
through Thurs 3/21.
1(319)337-6800
Reply STOP 2end
= More Transactions per Month
Msg&Data Rates may apply. To Opt Out, text STOP to 393939

6. Industry averages between 3-11% redemptions on Mobile offers!
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $40
ROI on 50+ Customers walking in, calling, or ordering Lunch or Dinner?
$________
1,000
Customers
5%+ Conversion
on each
Promotion
Average
Transaction

8. Taking Your Broadcast Media/ Event/ Flyer to your Potential
Customer’s handset!
Instantly Deliver:
•Pictures
•Coupons
•Links to Website
•And more
Instantly Deliver:
•Video
•Your Commercial
•A Demonstration
Studies Show a Text-message
stays on the
cell-phone an average
of 12 days.
=
This means additional
exposures to your
audience
Instantly Deliver:
A Mobile Landing
Page.
Your Menu
Additional
Coupons
YOUR
COUPON
HERE!
Msg&Data Rates may apply. To Opt Out, text STOP to 393939

9. The Mobile World 101
3 Components to Database Building
1. Point of Sale
We consult to create engagements to interact with your current
9-20 customers per day and get them into the Mobile database.
(Create Store Specific Databases)
3. Add the Mobile “Opt-in” Option to your
current Website
Options to capture online traffic into the
Mobile database from the web
5. Traditional Media (capture new clients)
Add the Mobile Call-to-Action to
every Advertisement; print, radio,
coupon, event, TV, etc.
Msg&Data Rates may apply. To Opt Out, text STOP to 393939

10. Point of Sale Options
Every Customer that walks in the door should be offered the
opportunity to “Text” in for some great sounding deal,
promotion, or opportunity.
Pizza Box Toppers (flyers), Table Tents, Buttons on staff, Window
displays, are all options to promote
1. A Free Pizza, appetizer, or $5 OFF next visit!
These instant coupons for next visit frequently will be a minimum
purchase coupon that expires within a couple weeks
3. An Instant discount or Free item THIS VISIT!
Some restaurants have great success with their servers offering
an instant free cheese sticks, order of wings, or soft-drinks to
encourage instant database growth
3. A chance to win a great prize!
Sweepstakes type offers generally perform more poorly, yet can
work if promoted correctly
Goal:
Build a Database of 10-15 People
per day for future Loyalty Marketing
– Get 2 or 3 additional transactions
from them this year!
Pizza Ranch: FREE Ranch
Vittles next Visit w/ purchase
of 2 Adult Mile-long Buffets.
Show msg to redeem exp.
4/30/14. code 745xlt. Reply
STOP 2end
Msg&Data Rates may apply. To Opt Out, text STOP to 72727

11. Example Point of Sale Display
Table Tent/ Talker
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12. Capture Web Traffic into Database
Pizza Ranch: Small Pizza for
only $5: code mb8938j,
watch for more great
deals!
Reply STOP 2end
Donate NOW! Enter Mobile Number
Enter mobile number
Send to my Mobile Phone
Msg&Data Rates may apply. To Opt Out, text STOP to 393939

13. Capture LEADS with Mobile Keywords!
By adding Mobile keywords to every Traditional Broadcast media like Coupon drops,
radio spots, event marketing, print ads, and outdoor displays, you can capture New
Customers more easily.
Taking Your Broadcast Media/ Event/ Flier to your
Potential Customer’s handset
Our Menu Right to Your Phone!
Just Text OVERSTUFFED to 72727
Plus Get Your Instant Coupon Right to
Your Phone! FREE Ravioli’s!
Instantly Deliver:
•Pictures
•Coupons
•Links to Website
•And more
Studies Show a Text-message
stays on the
cell-phone an average
of 12 days.
=
This means additional
exposures to your
audience
More Conversion = 5-10% Increase in Overall Customer base
Once Customers engage off of Traditional Broadcast they are
Captured in the Mobile database.
Future text-promotions will be delivered right to their handset
And right when they are hungry equating to NEW CUSTOMERS!
YOUR
COUPON
HERE!
Just Text MAZZIO to 72727
Get Your Instant Coupon Right to Your Phone!
Msg&Data Rates may apply. To Opt Out, text STOP to 393939

14. Turn your coupons into Mobile Coupons
Before After
Msg&Data Rates may apply. To Opt Out, text STOP to 393939

15. Geographical Lead Generation
Separate campaigns by location
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16. Assign Every Franchise Account a Mobile Website
Pizza Ranch Fairfield: FREE
Garlic Bread today thru
Friday w/ purchase of any 2
Pizzas at $10.99 or more,
location or number click
here
http://bit.ly Reply STOP
2end
Short URL directs client directly to the Mobile
Website / App
Mobile Site / App Can Deliver:
Detailed Information
• Menus
• Specials
• Video Content
• Coupons
• Maps – Directions
And more…
Mobile Website Serves as a Virtual Brochure of Company
Information that can be delivered right to potential clients
Msg&Data Rates may apply. To Opt Out,P tehxot SnTeOsP tIon 3s9t3a93n9tly!

17. Add Mobile’s Call-to-Action with every
traditional marketing initiative
Adding “Mobile” to traditional improves the
Effectiveness and allows for tracking!
Radio A
Keyword Round
Radio B
Keyword Round1
Newspaper Insert A
Keyword Round2
Television Spot
Keyword Round3
Creation of specific keywords for each broadcast media channel
allows Round Table to measure how many engagements that media
outlet Msg&Data Rates may apply. To Opt Out, text STOP to 39 3p9r39oduces compared with others!

18. Send Promotions to your Database to do More Than Just Get Coupons
● Increase Social Network Followers
● More Transactions per year
● Capture Email
● Support Causes
Pizza Ranch: Facebook
Exclusive Special just
posted, “Like Us” NOW for
even more VIP treatment.
Reply STOP 2quit
To Complete your entry
for a chance to Win Free
Pizza for a year, reply with
your email address and
watch for future great
deals! Reply STOP 2end
Pizza Ranch: will be at the
Fair his weekend taking
donations for March of
Dimes, come by our
booth and donate and get
some great Pizza! Reply
STOP 2end
Msg&Data Rates may apply. To Opt Out, text STOP to 393939

19. Additional Options and Benefits
Full-Service Social Media Individual Store Databases
Of Employees
Create a social media campaign with
Twitter and Facebook and fully
integrate your text messaging system
into both.

20. Ask 100 of Your Clients
To Like you on FB
Expect 33%
To fill out a form
to get their email
Expect 37%
Ask them to Text?
Expect 90%
Where do you want to be
to provide the best Results
for your customers?
Msg&Data Rates may apply. To Opt Out, text STOP to 393939

21. Restaurant Marketing Mobile
Erving Croxen
Mobile Marketing Consultant
Phone. (902) 329-7065
consultantbiz52@gmail.com
http://restaurantmobiledominationmarketing.info/