Personal Information
Organization / Workplace
Greater Seattle Area United States
Occupation
Principal
Industry
Advertising / Marketing / PR
Website
http://www.lcpconsultingllc.com
About
I am a brand positioning guru and marketing strategy consultant. I've been told I'm between a growth strategy consultant (e.g. McKinsey) and a brand strategy consultant (e.g. Prophet). I call this intersection 'brand positioning.'
I've a knack for zeroing in on the key growth insight - that needle in the haystack - and in building your strategy around that. I'm a big believer in the idea of bringing a laser focus to your marketing strategy, really concentrating on what you uniquely bring to your customer, your unique "zone of genius." This magnifies the effect of all your marketing, which helps you to grow with intention.
Generally speaking, leaders engage me when they need a rigoro...
Tags
consumer
consumer focus
consumer marketing
marketing strategy
brand strategy
brand positioning
customer
market
marketing
product
business
strategic marketing
social media
value
money
products
condition
smart products
recession
consumption
behavior
changes
place
sucess
price
choices
conscious
intelligent
goals
See more
Documents
(6)Personal Information
Organization / Workplace
Greater Seattle Area United States
Occupation
Principal
Industry
Advertising / Marketing / PR
Website
http://www.lcpconsultingllc.com
About
I am a brand positioning guru and marketing strategy consultant. I've been told I'm between a growth strategy consultant (e.g. McKinsey) and a brand strategy consultant (e.g. Prophet). I call this intersection 'brand positioning.'
I've a knack for zeroing in on the key growth insight - that needle in the haystack - and in building your strategy around that. I'm a big believer in the idea of bringing a laser focus to your marketing strategy, really concentrating on what you uniquely bring to your customer, your unique "zone of genius." This magnifies the effect of all your marketing, which helps you to grow with intention.
Generally speaking, leaders engage me when they need a rigoro...
Tags
consumer
consumer focus
consumer marketing
marketing strategy
brand strategy
brand positioning
customer
market
marketing
product
business
strategic marketing
social media
value
money
products
condition
smart products
recession
consumption
behavior
changes
place
sucess
price
choices
conscious
intelligent
goals
See more