Selling to the hispanic marketPresentation Transcript
Why is it important to sell to the Hispanic market Tomás Ávila Milenio Associates, LLC
To tap the Hispanic market, you first have to understand it Steven Strauss, Ask the Expert USA Today
Why is it important to sell to the Hispanic market? Because we have the second largest population of Hispanics in the world after Mexico (111 million)! 48.4 million the estimated Hispanic population of the United States as of July 1, 2009, making it the nation's largest ethnic or race minority. They represent a combined 1 trillion dollar purchasing power.
Why is it important to sell to the Hispanic market? 132.8 million the projected Hispanic population of the United States on July 1, 2050. 27.4 years median age compared with 36.8 years for the population as a whole. Hispanic household spending deeply influences sectors such as apparel, footwear, telecommunications, food and beverage.
Why is it important to sell to the Hispanic market? 10.5 million number of Hispanic family households in the United States in 2009. 41% percentage of Hispanic family households consisting of a married couple with children younger than 18. $37,913 median income of Hispanic households in 2008, down 5.6 percent from the previous year after adjusting for inflation.
Communication Channels for U.S. Hispanics Research shows that while Hispanics consume every type of media, they do seem to have a special attraction to television and radio. The visual confirmations provided in television advertising are extremely important. The entire family may listen to one station and tune in, on average, 26 - 30 hours per week. Newspaper readership skews to Adult 34-54 age group with an average HHI of $40k+