Why is it important to sell to the Hispanic market<br />Tomás Ávila<br />Milenio Associates, LLC<br />
To tap the Hispanic market, you first have to understand it <br />Steven Strauss, Ask the Expert USA Today<br />
Why is it important to sell to the Hispanic market?<br />Because we have the second largest population of Hispanics in the...
Why is it important to sell to the Hispanic market?<br />132.8 million the projected Hispanic population of the United Sta...
Why is it important to sell to the Hispanic market?<br />10.5 million number of Hispanic family households in the United S...
Communication Channels for U.S. Hispanics<br />Research shows that while Hispanics consume every type of media, they do se...
Tomás ÁvilaMilenio Associates, LLCManagement Consulting - Green Economy<br />401-258-8816<br />tavila@milenioassociates.co...
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Selling to the hispanic market

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Selling to the hispanic market

  1. 1. Why is it important to sell to the Hispanic market<br />Tomás Ávila<br />Milenio Associates, LLC<br />
  2. 2. To tap the Hispanic market, you first have to understand it <br />Steven Strauss, Ask the Expert USA Today<br />
  3. 3. Why is it important to sell to the Hispanic market?<br />Because we have the second largest population of Hispanics in the world after Mexico (111 million)! <br />48.4 million the estimated Hispanic population of the United States as of July 1, 2009, making it the nation's largest ethnic or race minority.<br />They represent a combined 1 trillion dollar purchasing power.<br />
  4. 4. Why is it important to sell to the Hispanic market?<br />132.8 million the projected Hispanic population of the United States on July 1, 2050.<br />27.4 years median age compared with 36.8 years for the population as a whole. <br />Hispanic household spending deeply influences sectors such as apparel, footwear, telecommunications, food and beverage. <br />
  5. 5. Why is it important to sell to the Hispanic market?<br />10.5 million number of Hispanic family households in the United States in 2009.<br />41% percentage of Hispanic family households consisting of a married couple with children younger than 18.<br />$37,913 median income of Hispanic households in 2008, down 5.6 percent from the previous year after adjusting for inflation. <br />
  6. 6. Communication Channels for U.S. Hispanics<br />Research shows that while Hispanics consume every type of media, they do seem to have a special attraction to television and radio.<br />The visual confirmations provided in television advertising are extremely important.<br />The entire family may listen to one station and tune in, on average, 26 - 30 hours per week.<br />Newspaper readership skews to Adult 34-54 age group with an average HHI of $40k+<br />
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  8. 8. Tomás ÁvilaMilenio Associates, LLCManagement Consulting - Green Economy<br />401-258-8816<br />tavila@milenioassociates.com<br />www.milenioassociates.com<br />

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