On May 27th, a furniture showroom center (ifengchao) was opened in Beijing to in-synch with its online platform (jia.tmall.com) on Taobao mall. More articles you can find in "e-Commerce Insider", which is a monthly report dedicated to the Chinese e-Commerce market. Other focuses in this issue: - Additional data for 2010 online shopping market - Taobao is split into trinity - China's credit card is getting deeply in social functionality - The cute version of Sina - A B2B player jumped into B2C market This report is issued by L'Atelier BNP Paribas www.atelier.net

1. NEW MOVEMENT OF TAOBAO Case study: First Furniture Showroom Debut Offline E-Commerce Insider – June 2011

3. It aims to achieve the perfect combination of "online purchasing", "offline experience" and "one-stop delivery and installation service" for furniture industry.

4. This showroom center is five-storey high with 25,000m2 and displays 22,000 items from over 300 suppliers.

5. There is no shop assistant inside the showroom, and every transaction must be conducted by major online payments via logging on Taobao account.Membership card for ifengchao 2F Layout of TaobaoIfengchao showroom center in Beijing

7. Topics covered in this reportSecond-hand Properties Online Communication Shopping Comparison Mobile Commerce Furniture Micro blog B2B

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