Lakshmi Ramamurthi
Te-Wei Kung
Agenda
    Company Overview

    Strategic Mission & Vision

    Facts and Figures

    Leadership Team

    Organizat...
Company Headquarters : Chicago, USA

 Founded: 1963
 Employees: 4,900
 CEO: Gary Comer
 Sales Volume: 1.3 billion Ann...
Our goal is to please our customers with

    the highest levels of quality and service
    in the industry, along with a...
1963: Founded in Chicago

    1970: Inventory and sales computerized.

    1973: Company manufactures duffel bags.

   ...
LANDS
                                                           END




                                       CFO and Se...
Strategy Formulation- SWOT
  Matrix
Strengths       Weakness
    High quality               Not mainstream

             ...
Opportunities           Threats
    Global customers        Technology
                       
    Web Communication    ...
Corporate Level Strategy
 Growth Strategy

    Horizontal related integration

    › In 2002 Sears Acquired Lands End, In...
BCG Growth Matrix

     High



                                               Question
      Market Growth


            ...
Functional Strategy

    Marketing Strategy

    › Lands End Live
    › Catalog development, advertising and public
     ...
Commitment to quality

 Process Innovations
 Value Innovations
               Porter’s Generic Strategy Matrix
    Focu...
Business Model

                 Manufacturer




                                   Subscription
    Community
          ...
Lands' End Code of Conduct

   › Employment Practices
   › Working conditions
   › Environment
   › Intellectual Property...
Potential constraint to e-commerce:

  Lack of security for Internet transactions
      To ensure Information is Safe
  ...
Supply chain creation
1.
    Inventory management “Forward
       deployment”
    Business transactions      “Pre-certif...
Electronic Data Interchange
1.

     Customer data
2.

     Forecast sales
3.

     Inventory investments
4.
Case Study Questions
    How and why lands End succeed as an online

    retailer during the late 1990s and early 2000
  ...
Recommendation

    Interactive video, Advertisements



    Database Marketing



    Technological Integration

Lands End
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Lands End

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Lands End

  1. 1. Lakshmi Ramamurthi Te-Wei Kung
  2. 2. Agenda Company Overview  Strategic Mission & Vision  Facts and Figures  Leadership Team  Organizational Culture and Strategy  E-Business Marketing Goal & Strategy  SWOT Analysis  Current Strategic Goals  Business Model  Business Unit Strategy  Strategic Implementation  Strategy Control Standards  Exerting Strategic Control  Crisis Management  Conclusion 
  3. 3. Company Headquarters : Chicago, USA   Founded: 1963  Employees: 4,900  CEO: Gary Comer  Sales Volume: 1.3 billion Annually  Branches: GB, Japan, Detchschland  Segmentation: Business to Customer
  4. 4. Our goal is to please our customers with  the highest levels of quality and service in the industry, along with an unequivocal ironclad guarantee. We do what is best for the customer and  the rest will take care of itself ----- Gary Comer, Founder
  5. 5. 1963: Founded in Chicago  1970: Inventory and sales computerized.  1973: Company manufactures duffel bags.  1978: Toll-free number.  1979: Company Shifts to Dodgeville, Wisconsin.  1981: A national advertising campaign  1986: Sales exceed $200 million  1987: New York Stock Exchange; children's clothing is  introduced. 1999: 3-D virtual modeling on website.  2002: Sears Roebuck acquires Lands' End.  2003: 870 Sears stores.  2007: 13th in top 50 online retailers. 
  6. 6. LANDS END CFO and Senior Senior Vice President and COO CIO and Senior Vice President Executive Vice Mr. Jeffrey A President E-Commerce and Vice President of President Mr. Donald Jones International Merchandising Mr. Frank R. Huges Mr. William Mr. David Mc Ginnantonio Bass Creight Gary Richard Eliot Richard Paul D. Cheryl David Heller C C. David F. Dyer Wadsworth Marcus Schrage Francis Comer Anderson II
  7. 7. Strategy Formulation- SWOT Matrix Strengths Weakness High quality Not mainstream   Fair pricing or stylish.  Low overhead   Expensive 24/7 toll-free phone   No Sales Forecast Prompt (2-day) order   Consumer quality shipping focus Offers catalogs, web,  and retail outlets 3-D model  Established reputation 
  8. 8. Opportunities Threats Global customers Technology   Web Communication Sudden price   marketplace fluctuations Corporate Global Environment  
  9. 9. Corporate Level Strategy Growth Strategy Horizontal related integration  › In 2002 Sears Acquired Lands End, Inc as a wholly owned subsidiary › Strong fit between the companies › Leading Websites › Synergies in support activities, logical consolidations of administrative functions
  10. 10. BCG Growth Matrix High Question Market Growth Stars Markets Cash Cows Dogs Lands End Low High Low Market Share
  11. 11. Functional Strategy Marketing Strategy  › Lands End Live › Catalog development, advertising and public relations activities Finance  › Lands’ End’s high ratio indicates ease in meeting debt interest payments Human Resources  › Genesys solutions - Human resources, payroll and learning management supplier
  12. 12. Commitment to quality   Process Innovations  Value Innovations Porter’s Generic Strategy Matrix Focus LE (EB, L.L.) No J.C. Focus Low Cost Differentiation
  13. 13. Business Model Manufacturer Subscription Community Services Business Model Advertising Infomediary
  14. 14. Lands' End Code of Conduct  › Employment Practices › Working conditions › Environment › Intellectual Property  Foreign Corrupt Practices Act  Legal Requirements › Rules preventing transshipment intended to circumvent regulation. › Unfair trade practices as defined by the customs laws.
  15. 15. Potential constraint to e-commerce:  Lack of security for Internet transactions  To ensure Information is Safe  To ensure Transaction are secure  To ensure Transaction are guaranteed  Issues: › Security Issues › Network Issues
  16. 16. Supply chain creation 1.  Inventory management “Forward deployment”  Business transactions “Pre-certification” 2. Citizen single point-of-access  Information  Transactions 3. Authentication and trust  Citizens, responders, suppliers, organizations  Reconfigurable authorization 4. Information escrow
  17. 17. Electronic Data Interchange 1. Customer data 2. Forecast sales 3. Inventory investments 4.
  18. 18. Case Study Questions How and why lands End succeed as an online  retailer during the late 1990s and early 2000 when a number of internet business failed? How important is further international expansion  to Lands End success? Should Lands End shift to an internet-only  Business model to reduce mailing and other costs or should the company maintain its traditional catalog approach as well?
  19. 19. Recommendation Interactive video, Advertisements  Database Marketing  Technological Integration 

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