Opening a Pretzelmaker franchise can be an exciting opportunity for a franchisee to start a new life in a location that they have always dreamed about. While it is important to consider the economic opportunity in the area, it is also important to consider the other things that the city has to offer residents. Franchisees may prefer a city that offers a striking desert panoramic or gorgeous beach views. A bustling life in the city or a relaxing family-friendly community in the suburbs. California offers these options and more in different areas of the state.