One of the key online marketing strategies that a lot of so-called IM ‘gurus’ miss is how important it is to brand yourself. In fact, a lot of these make-money-fast marketers only seem to concentrate on one thing, and one thing only – making lots of money and making it fast. And once that particular ‘product’ or ‘tool’ has saturated the online money-making market, its usefulness is gone and then you have to start marketing someone else’s product. But to be truly successful online, you need to look beyond the fast money and the latest magic tool and think about what it will mean to you in the long term if you actually take the time to learn how to brand yourself, and not always help the guru’s brand instead. Visit Working at Home with KSMusselman http://ksmusselman.com

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Brand Yourself! Online Marketing
Strategies That Build Your Brand
One of the key online marketing strategies that a lot of so­called IM ‘gurus’ miss is how
important it is to brand yourself. In fact, a lot of these make­money­fast marketers only seem
to concentrate on one thing, and one thing only – making lots of money and making it fast.
And once that particular ‘product’ or ‘tool’ has saturated the online money­making market, its
usefulness is gone and then you have to start marketing someone else’s product.
But to be truly successful online, you need to look beyond the fast money and the latest
magic tool and think about what it will mean to you in the long term if you actually take the
time to learn how to brand yourself, and not always help the guru’s brand instead.

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What Is Your Brand?
Your brand is your image; it’s what people see and feel when they reach your blog. It’s what
potential customers and associates remember when they see you outside of your blog, like in
a forum or other networking site.
A part of that brand or image is your logo and your name, whether it’s your company name
or your own name. The stronger your online image, the more customers will keep coming
back to your site to buy products from you instead of buying them from someone else.
Brand Yourself NOT Your Product
One of the Internet marketing strategies you should be practicing is making sure that people
buy from you, not from another IM’er. Your customers can just as easily opt out of your list
and join someone else’s and still buy the same product if they happen to trust the other
marketer more than they trust you.
So if you’re an affiliate marketer or a network marketer, for example, you want to brand
yourself first and not the product or the product creator. If you’re seen as more trustworthy,
honest and ethical, and you consistently promote products that are honest and ethical, you’ll
have more customers than those marketers who promote and sell tools and magic buttons
that do nothing but spam the market.
A Good Branding Strategy

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Now, your branding strategy involves a lot more than just putting up a blog with a logo. That’s
just the start. Next is your content. What does it say about you? Does it come across as
warm and helpful or are you constantly salesy in everything you produce?
You also need to ‘be everywhere.’ You need to go beyond just your blog and interact with
people on different forums and other blogs, YouTube, Facebook, StumbleUpon and as many
other places as you can, always taking your brand with you.
For instance, if you want to be known by your name, you’ll want to use that same name to
identify yourself in all of those other places besides just your blog, whether it’s by using your
own name or your ‘brand’ name as your user ID in forums or by placing the same online
signature in all the places you go.
Your Personality Is Part of Your Brand Strategy
Too
Regardless of what marketing materials you use, you need to let your own personality show
through.
For example, if on your blog you’re using a specific tone of voice in your content, use that
same tone in your text ads and forum participation as well. If you’re promoting a network
marketing company you’re with and they provide you with text ads, rewrite them so that the
ads are coming from you, not the company.
Just Be Yourself to Brand Yourself
If you’re not being you in everything you do, your customers and potential customers will find
out eventually and they’ll be reluctant to stay loyal to your brand because your brand isn’t
real.
Sure, you can buy a book, enroll in courses or buy an expensive video series that’s
supposed to teach you how to set up some branding strategy. But there are really only three
things that you need to keep in mind when you’re looking to brand yourself:
1. Your purpose – why are you promoting or selling what you are

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2. Your message – your About Me page or maybe a Mission Statement
3. Your image – whether it’s a particular logo or a photo of your face and your name
Remember, to be truly successful in your online marketing strategies, you are your own
product. You need to brand yourself first as someone who is reputable and enjoys helping
people; someone who is honest and ethical and provides a solid service and solid products,
and people will actually start to come looking for you.