The Lonely Website - website best practices in a social media world
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"The Lonely Website - website best practices in a social media world" presented at Social Business Now conference in Mississauga on November 27, 2014 by Brent Kobayashi.
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The Lonely Website - website best practices in a social media world
- 2. The Lonely Website Website best practices in a social media world #TheSocialWebsite @brentkobayashi @kobayashionline
- 4. #SocialBizNow #TheSocialWebsite • SHARING IS CARING! #TheSocialWebsite @brentkobayashi @kobayashionline
- 5. About @brentkobayashi #TheSocialWebsite @brentkobayashi @kobayashionline
- 6. Social Media - Good • Local businesses succeed on relationships. • Insanely powerful communications tool. • one-to-many • one-to-one #TheSocialWebsite @brentkobayashi @kobayashionline
- 7. Social Media – Bad • Ownership • Longevity • Crowded #TheSocialWebsite @brentkobayashi @kobayashionline
- 8. Your Website - Good • You own • Can’t be taken away from you • Only one voice – yours #TheSocialWebsite @brentkobayashi @kobayashionline
- 9. Your Website - Bad • Only one voice – yours • Where do the cool people hang out? #TheSocialWebsite @brentkobayashi @kobayashionline
- 10. Your Website & Social Media • Social signals • More human • Shopper vs. relationship • Extending (or starting) the conversation • SEO #TheSocialWebsite @brentkobayashi @kobayashionline
- 11. Socializing your website • Share buttons • Follow buttons • Widgets • Other #TheSocialWebsite @brentkobayashi @kobayashionline
- 12. Which platforms? • Twitter • Facebook • LinkedIn • Pinterest • Other #TheSocialWebsite @brentkobayashi @kobayashionline
- 13. Share buttons – what, why, when? • Encourage sharing • Social signal of success • Don’t need social accounts (do now!) #TheSocialWebsite @brentkobayashi @kobayashionline
- 14. Share buttons – where? • Add to your blog/news section • Maybe static pages • Above the fold… maybe • At the end of long posts • Some examples #TheSocialWebsite @brentkobayashi @kobayashionline
- 15. addthis.com slingpic.com sharethis.com #TheSocialWebsite @brentkobayashi @kobayashionline
- 16. Share buttons – how? • From the social platform • ShareThis/AddThis/etc. • Built into your website theme / template? #TheSocialWebsite @brentkobayashi @kobayashionline
- 17. Share buttons – tips • Use them to share your content • Twitter via @mention • Choose carefully (declutter) • Add to specific posts (not just template) • Facebook Like vs. Share • Google +1 vs. Share #TheSocialWebsite @brentkobayashi @kobayashionline
- 18. Add to specific posts #TheSocialWebsite @brentkobayashi @kobayashionline
- 19. Follow • Facebook Like your (Facebook) page vs website • Follow buttons vs links to accounts #TheSocialWebsite @brentkobayashi @kobayashionline
- 20. Widgets • Timeline (twitter, facebook, pinterest) • Twitter • Search • Favorites • Collections • List • Badges • Rebelmouse #TheSocialWebsite @brentkobayashi @kobayashionline
- 21. Timeline #TheSocialWebsite @brentkobayashi @kobayashionline
- 22. List #TheSocialWebsite @brentkobayashi @kobayashionline
- 23. Collection #TheSocialWebsite @brentkobayashi @kobayashionline
- 24. Badges #TheSocialWebsite @brentkobayashi @kobayashionline
- 25. RebelMouse #TheSocialWebsite @brentkobayashi @kobayashionline
- 26. Other • Embed customer testimonials • Facebook: easy • Google+ review trick • Twitter: embed tweet + collection • Demandforce • Yelp (https://biz.yelp.ca/bling/) • Twitter @mention button • Inline buttons / tweet this • Social commenting #TheSocialWebsite @brentkobayashi @kobayashionline
- 27. Facebook review #TheSocialWebsite @brentkobayashi @kobayashionline
- 28. Google+ review (trick) #TheSocialWebsite @brentkobayashi @kobayashionline
- 29. Tweet embed #TheSocialWebsite @brentkobayashi @kobayashionline
- 30. Demandforce #TheSocialWebsite @brentkobayashi @kobayashionline
- 31. Social Commenting #TheSocialWebsite @brentkobayashi @kobayashionline
Editor's Notes
- #TheSocialWebsite – hashtag embed #SocialBizNow – collection embed
- More human: People would rather talk to “TD Bank Melissa” than “TD Bank” Extending the conversation: Traffic from website to social & social to website
- Add a share button image.
- Don’t clutter
- Socialmediaexaminer.com Mashable.com (looks like addthis.com widget)
- Specific post: Twitter hashtag / follow: http://www.kobayashi.ca/2014/11/06/wordcamp-toronto-ticket-giveaway-from-kobayashi-online-2/ Pinterest pin button Like vs. Share While both buttons allow users to add a comment and tag friends, the Facebook Like button doesn’t allow them to edit the headline, description or thumbnail image.
- Link to account if you don’t have many followers
- Tip: Testimonials collection for case studies or testimonials page. List: http://www.kobayashi.ca/contact/ https://developers.google.com/+/web/badge/
- Social commenting: http://www.laurak.ca/invitations/blog/2014/02/celebrating-10-amazing-years-in-business/
- Or embed a collection