The LAPD developed a strategy to attract more applicants who don't have college degrees but want to make a difference. The strategy aims to get people interested in the LAPD who have not previously considered it as a career. The creative strategy seeks to get people to think about the LAPD in a new way and confront stereotypes by highlighting the many roles officers play in keeping LA safe.

1. Los Angeles Police Department

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7. Radio Spot (Male Narrator) Coffee, Donuts, Traffic Tickets, Yellow Tape, Parade Detail, And..., Mustaches. I bet before I even got past the word Donuts, an image of a cop popped into your head. In reality a career with the LAPD can offer you so much more. From Homicide and Patrol to Swat and Forensics every officer on the force plays an integral role in keeping Los Angeles safe. I wake up every morning honored to put on my uniform and badge, knowing I am doing my part to make this world a little better for all. So before you dismiss a career in Law Enforcement, why not visit LAPDOnline.org and discover what the expression “to protect and serve” is really all about. Strategy Theme Print 1 Print 2 Print 3 Radio Spot

8. Thank You