The Indy 500 is the largest single-day sporting event in the world! Join us for a pre-party to celebrate! If you are interested in sponsoring, covering or attending one of our events, please contact: info@brandedmgmt.com

1. Produced by BRANDed Management.
Sat., May 24, 2014: 9pm l Location: Crane Bay.

2. The$Indy$500$has$long$been$a$haven$to$see$and$be$seen$among$the$taste4making$elite$class$of$Hollywood$celebri<es
$
and$professional$athletes$from$across$the$globe.$Much$like$the$Super$Bowl$or$the$Kentucky$Derby,$people$care
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“WHO’S'THERE”!
'
THE RACE PARTY returns in 2014, which will preface
the 98th running of the Indy 500, the largest
single-day sporting event in the world, boosting a
crowd of nearly 400,000.
THE RACE PARTY is set to include key celebrities influencers, including
a special musical guest, hosted by a targeted celebrity.
“This is the Indy 500. You wish you were here and I am.” –Gene Simmons
The$Kardashians$appear$at$the$2010$Pre4Indy$500$party.$
Kelly$Clarkson$&$Seal$perform$at$the$
2011$Indy$500.$
Adrian$Grenier$star$of$HBO’s$Entourage,$$
at$the$2011$pre4Indy$500$party.$$

3. Anna$Nicole$Smith$featured$at$our$
2004$Indy$500$pre4race$party.$
Patrick$Dempsey$at$our$pre4race$
Indy$500$party.$
Nick$&$Drew$Lachey$aRend$our$
celebrity$Indy$500$golf$ou<ng.$
BRANDed Management will produce this year’s THE RACE PARTY, an event founded by BRANDed Management’s CEO Jen
Beaver in 2005. As a leading event production specialist, Jen has developed and hosted celebrities at events ranging from the
Super Bowl, ESPN ESPYs Awards, Kentucky Derby, NBA All-Star, The iconic Playboy Mansion, and of course the Indy 500.
BRANDed events have been planned for three-time Indy 500 winner & Dancing with the Stars champion Helio Castroneves,
Playboy Celebrity Golf & Poker Tournaments, NFL pro’s Reggie Bush & Reggie Wayne, including fellow NFL player Steve Smith’s
2013 Super Bowl party. BRANDed has previously partnered on this event with CMG Worldwide, the leader in intellectual property

4. THE RACE PARTY Event Details:
DATE: Sat., May 24
TIME: 9:00 p.m. – 1:00 a.m.
LOCATION (TENT): Crane Bay, 551 West Merrill Street
TICKETS: VIP Invite or purchased ticket
ATTIRE: Cocktail
Mario$Lopez,$host$of$EXTRA,$at$the$pre4
race$Indy$500$party$in$2011.$
Mark$Wahlberg$&$P$Diddy$at$the$pre4
Indy$500$event$in$2011.$
Bruce$Jenner$&$Kris$Kardashian$at$the$
2010$Indy$500.$

5. THE RACE PARTY Title Sponsor Opportunity
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Brand identity attached to the official name of the event: “The Race Party presented by Brand”
Brand Category Exclusivity
Brand inclusion on the Step + Repeat press banner
Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,
website logo and hotline placement, ancillary media
Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional
items and clothing within venue and outdoor
Brand shout-outs from DJ on main stage during event
Photo & meet and greet with celebrity hosts and guests
30 VIP/All Access Credentials to The Race Party

6. THE RACE PARTY Major Associate Sponsor Opportunity
• Brand Category Exclusivity
• Brand inclusion on the Step + Repeat press banner
• Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,
website logo and hotline placement, ancillary media
• Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional
items and clothing within venue and outdoor
• 20 VIP/All Access Credentials to The Race Party
THE RACE PARTY Associate Sponsor Opportunity
• Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,
website logo and hotline placement, ancillary media
• Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional
items and clothing within venue and outdoor
• 10 VIP/All Access Credentials to The Race Party

7. THE RACE PARTY Contingency Sponsor Opportunity
• Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,
website logo and hotline placement, ancillary media
• Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional
items and clothing within venue and outdoor
• 5 VIP/All Access Credentials to The Race Party
THE RACE PARTY Technical Sponsor Opportunity: [Product]
• Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,
website logo and hotline placement, ancillary media
• Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional
items and clothing within venue and outdoor
• 5 VIP/All Access Credentials to The Race Party