This presentation looks at the role mobile technology – devices, apps, social networks, cameras and messaging – played in people’s lives as they prepared for, combated and began to recover from Hurricane Sandy.

1. SOS
send
!
Mobile's Role in
Combating Sandy

2. Viewing Sandy Through
a Mobile Lens

3. Mobile phone
illuminates epidural
for mother-to-be

4. Instacane - curates
Instagram images
of #Sandy

5. NY MTA tweets field
workers' Blackberry
photos, 1 video
tops 400K views

6. The only building
with power.
5,842 RTs.
Credit: Justin King

7. For those fortunate
to find gas, the wait
was 5 hours
Credit: Augie Ray

8. This iPhone photo
of FDR Drive is
shared 4,000 times

9. Mobile & Crisis Communications

10. A dash of humor:
45,000 Foursquare
users checked in at
"Frankenstorm, NY"

11. !
NY's "PLAN"
program alerts
residents via SMS

12. Newark Mayor live
tweets during drive
through city.

13. Mobile Aids Storm Recovery

14. First Aid by American Red Cross FEMA
SOS
send
Flashlight Hurricane
Mobile apps are the
new survival kit

15. iTunes accepts
donations to Red
Cross

16. to Donate
How
1
Text the following numbers
in order to donate money to
Nonprofits use SMS
the Hurricane Sandy
relief effort
to raise money for
2
relief efforts
American
American
Salvation The Red Direct Relief World
Humane
Humane
Army International
Cross Vision
Association
Association
HUMANE
Text: HUMANE Text: STORM Text: REDCROSS Text: RELIEF Text: GIVEUSA
80888
To: 80888 To: 80888 To: 90999 To: 27722 To: 777444
$10
To Give: $10 To Give: $10 To Give: $10 To Give: $10 To Give: $10

17. Mobile notifications
ruled when
hospitals moved
patients

18. AT&T and T-Mobile
offer free roaming
AT&T T-Mobile
in NYC

19. #njgas hashtag
guides drivers to
open gas stations

20. When batteries die,
people turn to ...
pay phones
Credit: roeyahram

21. Hundreds line up for iPad mini
So many people
wanted the iPad mini
that suppliers are Three days after
going to have a very
hard time mee meeting Sandy, hundreds of
analysts expectations
New Yorkers line up
for iPad mini

22. Killer App: Power

23. Power is the new
"canned goods"

24. 11 year old
opens pop-up
charging station,
accepts
donations for
Red Cross

25. Battery power
joins the ranks of
food, water,
shelter

26. This deck highlights the role mobile
technology played in preparing for,
combating and recovering from Sandy.
Kinvey is proud to be part of the
mobile community.
Kinvey provides cloud backends to
mobile app developers
Research by: Lauren Pedigo Design by: Jacob McKibben