Today’s visitors want to know three critical things about your destination or tourism service before they decide to visit:
That others have traveled before them,
That other people have had a good time,
3 That it is safe to go to your destination.
The world has changed… Today… iPod has become the generic descriptor for the MP3 sector processes estimated 1bn searches per day through all its services 90% of all phones have multimedia and internet access and the ability to view video footage years ago… the terms Google, iPod, 3G meant nothing! 10
Web 2.0 and your destination Youtube MySpace Facebook Tripadvisor Flickr Twitter Wayn By 2010 80% of visitors to Ireland will have used the web to search for their holiday/short break