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la locución
locutor
•

Un locutor es un hombre o 
mujer que se dedica a 
presentar noticias en 
una radio o en un canal de 
televisión. Es utilizado como 
sinónimo de conductor/a, 
animador/a o presentador/a. 
Con la masividad de la 
globalización, muchos 
profesionales realizan 
locuciones para distintos 
países del mundo, enviando 
sus audios mediante el uso de 
programas 
• En Argentina, se designa 
locutores 
específicamente a 
aquellos que estudian la 
carrera de locución 
nacional de allí que la 
carrera esté orientada, en 
principio, a la formación 
de profesionales para la 
lectura de informativos, 
publicidades y 
presentación de 
programas en medios de 
comunicación radiales y 
audiovisuales. 
•

En España no existe una 
carrera específica de locutor. 
Se estudia locución como 
contenido de la carrera 
universitaria de Periodismo. 
Para ejercer, no obstante, no 
es condición necesaria haber 
estudiado Periodismo. Un 
ejemplo de los trabajos 
desarrollados por locutores en 
España se puede escuchar en 
esta web dedicada a 
diversas locuciones realizadas 
para empresas de todo el 
mundo. 
•

•

•

•
•

•

Funciones del locutor

Presentar programas y anunciar
los números que los integran.
Presentar y efectuar el enlace de
continuidad de los informativos de
radio y noticieros de televisión.
Conducir o animar con su relación
oral la continuidad de cualquier
programa que se emita a través
de la radiodifusión.
Difundir avisos comerciales;
mensajes publicitarios o de
propaganda, de cualquier
naturaleza, promocionales,
institucionales y comunicados.
Difundir boletines informativos;
noticieros; noticias aisladas o
agrupadas.
Realizar la locución y/o doblajes
publicitarios de fílmicos;
videocasetes (VC); videotapes
(VTR) u otros elementos técnicos
que lo reemplacen.
En los mensajes publicitarios
fílmicos, videotapes, sus
similares o reemplazantes y en
función de la imagen, podrán
participar en la realización voces
de actores que carezcan de la
habilitación de locutor, pero no
podrán mencionar la marca del
producto, ni señalar sus bondades.
• Excepciones
• Se admitirá el ejercicio de la
función indicada en el inciso
a) apartado II, por quien no
siendo locutor revista la
condición de figura principal
del programa de que se trate.
• Con relación a la función
señalada en el inciso a)
apartado III, del presente
artículo, para el caso de
programas de televisión se
aceptará que la figura
protagónica y sólo ella,
dentro de su programa
difunda avisos comerciales
propios de ese programa,
contando con la participación
necesaria del locutor en la
difusión, referencia y/o
alusión al producto de los
avisos en cuestión y en la
locución del programa.
• Excepciones
• Se admitirá el ejercicio de la
función indicada en el inciso a)
apartado II, por quien no
siendo locutor revista la
condición de figura principal
del programa de que se trate.
• Con relación a la función
señalada en el inciso a)
apartado III, del presente
artículo, para el caso de
programas de televisión se
aceptará que la figura
protagónica y sólo ella, dentro
de su programa difunda avisos
comerciales propios de ese
programa, contando con la
participación necesaria del
locutor en la difusión,
referencia y/o alusión al
producto de los avisos en
cuestión y en la locución del
programa.

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La locución