1. Show and Tell
Partner Training
Less than 20 minutes to a participating organization

2. Partner
Advertising Programs & Events
Directories Product Fundraising
• Customized internet and printable • The most products, value • Auctions, book fairs, and other
Preferred Provider directories. and features in product programs and events
• $10/$100 - $100/$1,000 per fundraising. customized to raise from
business per month/year generates • Campaign and or year thousands to tens of
average earnings of $100 - $1,000 round. thousands of dollars.
per household. • Average earnings exceed
• Automated billing and real-time $450 per K-8 student and
dashboard. $600 per youth athlete.
• Business get comprehensive listing • Customizable “store” site
for every individual product/service and real-time dashboard.
and Groupon-like features.

3. What you do
Product Fundraising
1. Prospect
2. Schedule Presentation Appointments (via
GoToMeeting)
3. Deliver Presentation – Show & Tell
4. Launch
5. Communicate, Report and Continual
Improvement

4. What you do
Show & Tell Preparation
• Confirm date and time
• Confirm names and emails
• Schedule GoToMeeting
• Note organization address
• Based on information, select at least three
books of which one will be ordered during call
• Send confirmation emails one day before call
• Login into GTM 15 minutes before start time

5. Show and Tell
Introducing Buyer Topia

6. [Your Logo]
Advertising Programs & Events
Directories Product Fundraising
• Customized internet and printable • The most products, value • Auctions, book fairs, and other
Preferred Provider directories. and features in product programs and events
• $10/$100 - $100/$1,000 per fundraising. customized to raise from
business per month/year generates • Campaign and or year thousands to tens of
average earnings of $100 - $1,000 round. thousands of dollars.
per household. • Average earnings exceed
• Automated billing and real-time $450 per K-8 student and
dashboard. $600 per youth athlete.
• Business get comprehensive listing • Customizable “store” site
for every individual product/service and real-time dashboard.
and Groupon-like features.

7. Buyer Topia Model Highlights
Co-op model: Product Fundraising
• The only nonprofit in product fundraising
• The Amazon.com of product fundraising
- Inventory, features, service
• State-of-the-art distribution network
• Latest, feature packed technology
- Seven Profit/Donation Options
- Donate to multiple organizations in single transaction
- Dashboards
• Merchandizing
- Year round marketing
- Easy to become habit forming
- Special announcements & offers
• What buyer/donors (parents, relatives and neighbors) and
organizations want, the way they want it, since 2001

8. Parents want…
• Documentation
• More Value
• More Choice – books are top choice
• Internet Options
• Listen?
• Year Round – Monthly - Options
• Monthly Schools $36.92
• Monthly Sports $56.03
• Commitment 9.6/10.0

9. Where the Money Goes
Co-op model: Product Fundraising
Product Fundraising Through 1970's
No matter what, we all just 0.6
0.5
have 100% to work with… 0.4
• Cost of Product 0.3
33% 35%
32%
• Organization Profit
0.2
0.1
• Provider 0
Product Organization Provider
Product Fundraising 1980's to Present Product Fundraising with Buyer Topia
0.6 0.6
0.5 0.5
55%
58%
0.4 0.4
0.3 0.3
35%
35%
0.2
0.2
0.1
0.1
10% 6E-16 7%
0
Product Organization Provider
Product Organization Provider -0.1

10. Co-op model: Product Fundraising
Buyer Topia Fundraising Dollar

11. IOP
IOP: Keeping the best, the best
• One click reading list
• Gift certificates print options
• Larger and multiple product images
• Product reviews
Never stop asking, listening
Earn trust, by our performance everyday

12. Buyer Topia Store System

13. Making It Work
1. Communicate
2. Recognize & Reward
3. Merchandize

14. Communicate
• Encourage and report – report and encourage
• At least monthly is good
• Weekly is better
• Post on site
• Best is to address in every single spoken, print,
and email communication

15. Recognize
• By group and or individuals, …
– All contributors for period
– Consecutive months contributing
– Largest contributor for period
• Medium
• Spoken
• Print
• Email
• Site

16. Reward
For groups and or individuals
• Random
• Consecutive months contributing
• Largest contributor for period
Types of Rewards
• Gift Certificates
• Specific Products
• Plaques
• Books donated in name of

17. Merchandizing
Special Announcements and Offers
• New products
• Pre-orders
• Sales
• Contests

18. Congratulations
You have a store with the most products,
value and features
And you’ve already started making money

19. Partner Logo Here
Name
Telephone #
Email