2. Creating and running an effective online business is
realistically comprised of several hundred, rather than 6,
but this will serve as a guide for the direction of your
efforts. Contrary to what you may hear rampantly on the
Internet, there is no cookie-cutter, get-rich quick scheme
on the web. Not only is every online business different,
what works for one person or in one month may not work
for another person or in the next month.
3. The Internet is constantly changing, and the online market
is inherently different this year than it was last year. New
technological improvements occur monthly, and impact
the online business environment. What works for one
individual when he is the first to sell a certain product a
certain way may not work just six months later when he
has sold his idea to 40,000 other marketers, and they all
begin to promote it. Traffic generation tactics are
significantly different than they were just a year ago, and
hardly resemble profitable strategies three years ago.
4. These 6 Steps are simply the bare-bones skeleton of what
has to happen for your online business to be successful.
They are foundational, and although the implementation
strategies are different today than several years ago, the
basic steps remain the same.
5.
6.
7.
8.
9. 5.Once you begin to get traffic to your online business site,
you must keep detailed records of where the traffic comes
from, and what percentage of visitors from each source
are purchasing your product. If you have visitors that cost
you $50 per hundred to come to your web site, but on
average they only purchase $25 per hundred visitors, the
income may feel good, but you are not profitable, and are
losing money. By tracking your expenses on each type of
visitor and by tracking your revenue on the same sources
of visitors, you can determine which campaigns need
changes or need to be eliminated and which need to be
increased in intensity.
10. 6.By following this pattern of steps, and by keeping
diligent records (there is plenty of good web site tracking
software on the market that can help you do that), you
can develop a profitable online business. Again, it will not
happen overnight, and you will not get rich quick.
However, if you build a solid online business with a solid
foundation, and are willing to spend some money learning
how to do it right, you really can become successful in
business online.