Presentation to show how Adwords can be used for lead generation and advertisement in a very cost effective way

1. www.siddhivinayaakproperties.com
Buy /Sell /Rent Properties in Central Mumbai

2. Introduction
• Real Estate Agent in Central Mumbai since 2002
Siddhivinayaak • Offers services in Bhandup, Mulund, Ghatkopar and Vikhroli
Properties • Service offerings include “buy/sell/rent” commercial and residential property
• Also offers real estate services
• Launched first website in 2005 to establish online presence and generate leads
Online • Initially used websites like Sulekha, Magic Bricks, 99 acres for advertising
Presence • Re-launched website on 18th Oct and used AdWords for promotion first time
• Attract traffic to the website
Goal • Generate leads for business

3. AdWords Advertising Strategy
Services
Campaign 1# Campaign 2#
Buy Sell
Residential
Property Commercial Residential Commercial
Land Land
Property Property Property
1/2/3 BHK

4. Before Optimization
Low CTR .03%
Search Network 0.11%
Display Network 0.03%
Avg CPC Rs 11.06 ROI  Average Position 3.6 /
low quality score
Search Network Rs 11.80 (Leads Generated – 11*)
Search Network 7.3
Display Network Rs 10.73
Display Network 3.3
Cost Rs 3000/week
Search Network Rs 1000
Display Network Rs 2000

5. Initiatives
Campaign Ads Keywords Networks
• With low CTR • Improved Add • Paused low • Used placement
paused text for specific performing and tool to select
• New campaign offerings( high cost websites for Add
(“All in one” – Buy example: Buy keywords display
/ Sell / Rent) 1/2/3 BHK) • Paused generic • Used Website
• Location only • Showed unique keywords exclusion to avoid
Maharashtra benefits provided • Used more display on
• Used Ads (example: No specific keywords websites not
extensions brokerage) • Used negative required
• Implemented Ads • Clear call to keywords to • Selected specific
scheduling action (example: avoid reach option in
contact today) unnecessary the Display
• Used “Budget
• Paused low impressions / Network
related ideas
from the performing adds clicks
Opportunity tab • Used Keyword
Tool to get ideas
• Used Bid
simulator to
adjust CPC

6. Optimization Benefits
CTR .90% in last week of the
project
Hit New Year with a CTR of 2.49%
ROI 
(Leads Generated – 58*)
Limited Budget of Rs approx.
1000 per week; more leads and
better conversion
*This is the number quoted by client based on the details posted by client on the website. We do not have conversion
tracking data to validate this

7. Top performing Keywords
Keyword CTR Avg CPC Avg Position Quality score
Property in Bhandup 7.98% Rs. 10.74 3.85 7
Cheap property in
1.21% Rs. 11.19 6.09 7
mumbai
Flats in Ghatkopar 4.59% Rs. 8.16 4.23 7
Mahavir Universe 4.26% Rs. 11.92 1.37 7
Keshav Srishti 1.85% Rs. 11.1 1.2 7
2 bhk in Vikhroli 18.75% Rs. 5.52 4.19 7
Property in Kanjurmarg 6.82% Rs. 9.09 3.84 7
Swastik park 6.25% Rs. 6.87 1.27 6
Property in Ghatkopar 1.66% Rs. 9.46 4.61 10
Orchard Residency 5.56% Rs. 12.04 2.19 4
Lodha Imperia 2.50% Rs. 12.22 3.05 6
Kalpataru Crest 2.27% Rs. 7.56 1.11 7

8. Graphs
CTR Avg Position
Avg. CPC Clicks Vs. Cost

9. Client WOW! Moment

10. Testimonial
Sunil Fulwadiya – Business Owner
• Within one month of using Adwords I started receiving leads (more than 70+) till date. In
times when Real Estate business in Central Mumbai is expected to be saturated and there is
huge competition in online medium, results from Adwords is exciting and speak a lot about
effectiveness of this medium for business owners like me.
• I would definitely like to continue Adwords in future due to its reach, cost effectiveness and
easy to manage features.
• Kalpna was very helpful in adding more value to the business at the initial stage of website
launch. Due to her efforts we were able to achieve our objective within limited time and budget.
We would like to continue this good work and take her inputs for our business in future also.

11. Thanks for a New Beginning