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www.siddhivinayaakproperties.com Buy /Sell /Rent Properties in Central Mumbai
Introduction                 • Real Estate Agent in Central Mumbai since 2002Siddhivinayaak   • Offers services in Bhandup...
AdWords Advertising Strategy                                   Services              Campaign 1#                          ...
Before Optimization                                 Low CTR .03%                             Search Network 0.11%         ...
Initiatives     Campaign                   Ads                Keywords              Networks• With low CTR          • Impr...
Optimization Benefits            CTR .90% in last week of the                      project         Hit New Year with a CTR...
Top performing Keywords      Keyword             CTR     Avg CPC     Avg Position   Quality score Property in Bhandup     ...
GraphsCTR           Avg PositionAvg. CPC      Clicks Vs. Cost
Client WOW! Moment
Testimonial                         Sunil Fulwadiya – Business Owner•   Within one month of using Adwords I started receiv...
Thanks for a New Beginning
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Www.Siddhivinayaakproperties.Com Adwords Magic

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Presentation to show how Adwords can be used for lead generation and advertisement in a very cost effective way

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Www.Siddhivinayaakproperties.Com Adwords Magic

  1. 1. www.siddhivinayaakproperties.com Buy /Sell /Rent Properties in Central Mumbai
  2. 2. Introduction • Real Estate Agent in Central Mumbai since 2002Siddhivinayaak • Offers services in Bhandup, Mulund, Ghatkopar and Vikhroli Properties • Service offerings include “buy/sell/rent” commercial and residential property • Also offers real estate services • Launched first website in 2005 to establish online presence and generate leads Online • Initially used websites like Sulekha, Magic Bricks, 99 acres for advertising Presence • Re-launched website on 18th Oct and used AdWords for promotion first time • Attract traffic to the website Goal • Generate leads for business
  3. 3. AdWords Advertising Strategy Services Campaign 1# Campaign 2# Buy SellResidential Property Commercial Residential Commercial Land Land Property Property Property1/2/3 BHK
  4. 4. Before Optimization Low CTR .03% Search Network 0.11% Display Network 0.03% Avg CPC Rs 11.06 ROI  Average Position 3.6 / low quality scoreSearch Network Rs 11.80 (Leads Generated – 11*) Search Network 7.3Display Network Rs 10.73 Display Network 3.3 Cost Rs 3000/week Search Network Rs 1000 Display Network Rs 2000
  5. 5. Initiatives Campaign Ads Keywords Networks• With low CTR • Improved Add • Paused low • Used placement paused text for specific performing and tool to select• New campaign offerings( high cost websites for Add (“All in one” – Buy example: Buy keywords display / Sell / Rent) 1/2/3 BHK) • Paused generic • Used Website• Location only • Showed unique keywords exclusion to avoid Maharashtra benefits provided • Used more display on• Used Ads (example: No specific keywords websites not extensions brokerage) • Used negative required• Implemented Ads • Clear call to keywords to • Selected specific scheduling action (example: avoid reach option in contact today) unnecessary the Display• Used “Budget • Paused low impressions / Network related ideas from the performing adds clicks Opportunity tab • Used Keyword Tool to get ideas • Used Bid simulator to adjust CPC
  6. 6. Optimization Benefits CTR .90% in last week of the project Hit New Year with a CTR of 2.49% ROI  (Leads Generated – 58*) Limited Budget of Rs approx. 1000 per week; more leads and better conversion*This is the number quoted by client based on the details posted by client on the website. We do not have conversiontracking data to validate this
  7. 7. Top performing Keywords Keyword CTR Avg CPC Avg Position Quality score Property in Bhandup 7.98% Rs. 10.74 3.85 7 Cheap property in 1.21% Rs. 11.19 6.09 7 mumbai Flats in Ghatkopar 4.59% Rs. 8.16 4.23 7 Mahavir Universe 4.26% Rs. 11.92 1.37 7 Keshav Srishti 1.85% Rs. 11.1 1.2 7 2 bhk in Vikhroli 18.75% Rs. 5.52 4.19 7Property in Kanjurmarg 6.82% Rs. 9.09 3.84 7 Swastik park 6.25% Rs. 6.87 1.27 6Property in Ghatkopar 1.66% Rs. 9.46 4.61 10 Orchard Residency 5.56% Rs. 12.04 2.19 4 Lodha Imperia 2.50% Rs. 12.22 3.05 6 Kalpataru Crest 2.27% Rs. 7.56 1.11 7
  8. 8. GraphsCTR Avg PositionAvg. CPC Clicks Vs. Cost
  9. 9. Client WOW! Moment
  10. 10. Testimonial Sunil Fulwadiya – Business Owner• Within one month of using Adwords I started receiving leads (more than 70+) till date. In times when Real Estate business in Central Mumbai is expected to be saturated and there is huge competition in online medium, results from Adwords is exciting and speak a lot about effectiveness of this medium for business owners like me.• I would definitely like to continue Adwords in future due to its reach, cost effectiveness and easy to manage features.• Kalpna was very helpful in adding more value to the business at the initial stage of website launch. Due to her efforts we were able to achieve our objective within limited time and budget. We would like to continue this good work and take her inputs for our business in future also.
  11. 11. Thanks for a New Beginning

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