2. WHAT IS PPC?
● In PPC,you have to pay for whatever you click.
● It is also known as cost per click.
● It is an internet marketing method which is used to drive
traffic on your website.
● Pay per click($)=Advertising costs($)/Ads clicked(#).
3. PURPOSE FOR PPC
● PPC,cost per impression and cost per order are used toi
assess the profitability.
● PPC tells you about how effective the advertisement was.
● Click, a way to measure interest.
● PPC is preferred metric if main purpose is to generate clicks
on ad.
4. MODELS FOR PPC
● Flat rate PPC-In this model,advertise and publisher have to
agree upon fixed amount that will be paid for per click.
● Bid-based PPC-In this publisher host a private auction and
advertiser sings a contract for competing with other
advertisers.The advertiser inform the host about the amount
they are willing to pay.
6. ● PPC services helps you to manage your PPC accounts
properly so that you can get most of the money.
● Sometimes problem arises because people are not able to
bid properly or because of high cost of keywords because of
their high demands in market.
7. HOW DO PPC SERVICES WORKS?
● Firstly search the keywords for business and identify the
most potential and cost effective one.
● Then test the keywords properly for making sure that the
results generated are same as what we are hoping for.
● Now the results are analysed and refine the campaign with
analysis reports.
● Repeat the process until it satisfied you.
8. THANKING YOU
We would like to thank you for showing interest in our
products and services
If you are interested in a free quotation please go
through this link:
http://www.crocuss.com/pay-per-click-management-planor call us 1
