4. TRUSTED
85% of listeners have For 9 consecutive
taken a direct action based on years, Americans rate PBS
sponsorship messages on NPR the most trustworthy
Source: Knowledge Networks NPR Audience Insight &
Research, 2010 institution nationwide
Harris Interactive Trust Tracker, Jan. 2012
5. New Media
GROWTH Television
60% increase
in unique
visitors since
2010
2010 - 2012 50% increase
Outstanding audience in ratings
since 2010
growth in every
GPB Media division. Radio
20% growth in
listeners since
2010
Education
20% increase
in teacher use
over last fiscal
year
14. HIGH SCHOOL
SPORTS
Largest Audience in Georgia
Exclusive Championships
Coverage
Community Activation
15. GPB Mission: To create, produce and distribute high quality
programs and services that educate, inform and entertain our
audiences and enrich the quality of their lives.
Television | Radio | New Media | Education