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    Digital Media Presentation Digital Media Presentation Presentation Transcript

    • What is harnessing collective intelligence?
    • “A collective intelligence is achieved when a critical mass of participation is reached within a site or system, allowing the participants to act as a filter for what is valuable.” EllyssaKroski
      Idea that we are the web Web 2.0
      ... The Machine is Us/ing Us
    • Customers Who Bought This Item Also Bought…..
      What Do Customers Ultimately Buy After Viewing This Item?......
    • Wiki’s stand for what I know is……
      “Accuracy evolves as more and more eyeballs examine an item”
    • Different ways to harness collective intelligence
      http://www.community-intelligence.com/blogs/public/2006/11/web_20_marries_collective_inte.html
      Seek Collective Intelligence Out
      “This is the Google approach. There is an endless supply of existing information waiting out there on the Web you can be smart and use what already exists instead of waiting for it to be contributed.”
    • Create a Reverse Intelligence Filter
      The idea is that hyperlinks, trackbacks, and other information references can be counted and used as a reference to determine what it's important
    • Koji Zetto
      ‘ retrieving web pages relevant to a given query is no longer the ultimate goal, instead this goal is being replaced by the desire to discover communities of knowledge and acquire collective intelligence’
    • Yasushi Kiyoki
      One of the essential elements of web 2.0 is harnessing the collective intelligence of web users.
      Knowledge as collective intelligence is socially constructed from the common understandings of people.
    • Michael Welch & Tim O’Reilly
      ‘ new communication technologies – especially the internet now allow huge numbers of people all over the planet to work together in new ways’ (Michael Welch)