21. • Improving user experience
• Everyone else is doing it
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22. • Improving user experience
• Everyone else is doing it
• Space is available
Thursday, February 23, 12
23. • Improving user experience
• Everyone else is doing it
• Space is available
• Somebody wants to do something shiny
Thursday, February 23, 12
24. • Improving user experience
• Everyone else is doing it
• Space is available
• Somebody wants to do something shiny
• Market testing
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26. • Understanding which users can use the
product well.
• Compensating for acknowledged issues.
• Addressing specific complaints.
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35. • How easily do users understand what is
clickable?
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36. • How easily do users understand what is
clickable?
• How easily do they find X information?
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37. • How easily do users understand what is
clickable?
• How easily do they find X information?
• How quickly & successfully do they register
for the service?
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38. • How easily do users understand what is
clickable?
• How easily do they find X information?
• How quickly & successfully do they register
for the service?
• Where in the site do they go to find
Search?
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39. Participant
characteristics
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40. double-check
with client
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